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Screenshot via Biden campaign

Ahead of a Joe Biden speech on Tuesday in Broward County, Fla., on his "vision for older Americans," the campaign is launching "Looks Out," a seniors-targeted ad featuring a testimonial from Mike Miller, a Michigan steelworker, about the importance of protecting Social Security.

What Mike's saying: "Them guys think it's Monopoly money? Nah. It's our money. We worked for it. ... You don't get to play with my security for my family. Joe Biden looks out for the little guy."

The state of play ... Two other senior testimonials that have run in Florida: "Donna" and "Jerry."

The big picture: Biden is also launching "Corporations Pay More," about his tax plans.

  • The new Biden ads will run on broadcast and digital in 16 states: Arizona, Florida, Georgia, Iowa, Maine, Michigan, Minnesota, Nebraska, Nevada, New Hampshire, North Carolina, Ohio, Pennsylvania, Texas, Virginia and Wisconsin.

The other side: The Trump campaign similarly launched ads targeting seniors in key states this week.

The bottom line: Senior citizens are the most reliable voting bloc and they formed the core of President Trump's political base in 2016.

  • But many seniors have left Trump Biden. According to recent public polls, Biden has built up a 20-point lead over the president among voters aged 65 and older.
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Go deeper

Mike Allen, author of AM
Jan 20, 2021 - Politics & Policy

What to listen for in Biden's inaugural address

Vice President-elect Harris and her husband, Doug Emhoff, and President-elect Biden and Dr. Jill Biden arrive in Washington yesterday. Photo: Tom Brenner/Reuters

Reflecting both the man and the times, President Joseph Robinette Biden Jr.'s inaugural address needs as much reality as poetry.

What to watch ... The president-elect will do both, sources tell me: Biden’s biography equips him not just to deliver a great speech, but also to start putting the public sector back in good working order.

Inaugural address: Biden vows to be "a president for all Americans"

Moments after taking the oath of office, President Biden sought to soothe a nation riven by political divisions and a global pandemic, while warning that "we have far to go" to heal the country and defeat a "virus that silently stalks the the country."

Why it matters: From the same steps that a pro-Trump mob launched an assault on Congress two weeks earlier, the new president paid deference to the endurance of American political institutions.

Mike Allen, author of AM
Jan 20, 2021 - Politics & Policy

Biden's inauguration signals a great American reset

President Biden prepares to walk the abbreviated parade route in front of the White House after the inauguration. Photo: Mark Makela/Getty Images

President Biden had exited his Cadillac with the new "46" license plates and was strolling a short stretch of Pennsylvania Avenue toward his new home when he spotted "Today" show weather legend Al Roker.

The big picture: Biden dropped Jill Biden's hand — no warning — and trotted over to the delighted Roker. POTUS gave Roker a fist bump and said, "Gotta keep doing this!" It was a very Joe moment in a day that was designed to signal a return to normality in a turbulent America.