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Photo credit: Lili Sams

Mashable editor-in-chief Jessica Coen is joining Morning Brew as chief content officer, Axios has learned. She will report to CEO Austin Rief.

Why it matters: She's the latest high-profile hire for Morning Brew, which has added dozens of new people since Insider purchased a majority stake in the outlet last fall.

The big picture: The company, which launched in 2017, has been focused mostly on newsletters, but it is starting to branch out as it grows. Today, it has more than 100 people, up from about 60 six months ago.

  • Coen rounds out Morning Brew's editorial leadership team. The company has in the past six months hired several key editors from places like Fortune, Vice Media, Adweek and Hearst.

Details: A longtime tech editor, Coen will lead the publication's expansion into new business lines, like events, video, audio and service journalism.

  • Morning Brew is planning its first slate of original video series, Coen says. It's exploring different business models to support video, which could one day include licensing its intellectual property for a streaming series.
  • It's also looking to beef up its podcasting efforts, and focus more on storytelling on social channels and original features.
  • Coen says the company will continue to focus on original analysis of business news, but will also try to expand more broadly into guidance-driven service journalism via things like explainers, how-to guides and recommendations.
  • "Newsletters will always be Morning Brew's foundational product," Coen told Axios, but the company is trying to expand its reach as its audience grows.
  • Verticals that Morning Brew is investing more in include work, lifestyle, money, innovation, digital culture and the creator economy.

Catch up quick: Coen has been the editor-in-chief at Mashable, a tech-focused news site, for more than four years.

  • She was previously a top editor at various news and media companies, including Jezebel, Gawker, Vocativ, New York Magazine and Vanity Fair.

The bottom line: "Morning Brew is becoming a top media company as it branches outside of business," Coen said. "It uniquely captures and shares the voice of its audience ... That's a very valuable thing and I'm not going to sacrifice that."

Go deeper

Former D.C. Guard alleges Army Generals lied about Jan. 6 response

Members of the National Guard and Capitol police keep a small group of pro-Trump demonstrators away from the Capitol following the insurrection on Jan. 6. Photo: Spencer Platt/Getty Images

A former D.C. National Guard official has alleged that top Army generals "lied" to Congress in their testimony on the U.S. Capitol riot, Politico first reported Monday.

The big picture: Col. Earl Matthews, who was serving on Jan. 6, alleges in a memo that the official version on the military response is "worthy of the best Stalinist or North Korea propagandist" and that the Pentagon inspector general's November report on it features "myriad inaccuracies, false or misleading statements, or examples of faulty analysis."

Toyota to build $1.3 billion U.S. battery plant in North Carolina

The all-electric Toyota bZ4X, the company's first battery-electric vehicle, at the Los Angeles Auto Show in Los Angeles, California on Nov. 17. Photo: Frederic J. Brown/AFP via Getty Images

Toyota announced Monday it's investing $1.3 billion to construct an electric vehicle battery "megasite" near Greensboro, North Carolina, set to open in 2025.

Why it matters: Toyota's Prius hybrid won environmental plaudits when it launched in 1997, but it has since lost ground to electric vehicle world leader Tesla, per Axios' Joann Muller. This battery plant will be the first to produce automotive batteries for Toyota in North America.

5 hours ago - Politics & Policy

Congress hunts for shortcut to pass defense funding, debt limit combo

Senate Majority Leader Chuck Schumer returned to his office Monday. Photo: Anna Moneymaker/Getty Images

The scramble in Congress to pass the National Defense Authorization Act is being complicated by an effort to tie it to a needed hike in the federal debt limit.

Why it matters: The House and Senate are rapidly coming up against a series of deadlines they must address before the end of the year — or risk disrupting crucial military funding and upending the economy. Congressional leaders are now hoping they can knock out both "must-pass" priorities in one, complex swoop.