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Dan Primack Mar 21, 2017
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Jellyvision raises $20 million after a long, strange pivot

Jellyvision, a Chicago-based maker of an employee communications platform called ALEX, today announced that it has raised $20 million in growth equity funding from Updata Partners. Existing shareholders include Jackson Square Ventures.

PR pros, take notice: Not only did the related press release try to be funny, it succeeded. Highlights:

  • Jellyvision is a 100-year-old tech company, give or take 85 years.
  • Following the tragic death of the CD-ROM software market, the company pivoted.

Ugh, pivot? Don't worry, that overused phrase is legit this time. Jellyvision began life as an educational software company that quickly morphed into the gaming company responsible for such late 90s hits as You Don't Know Jack and the CD-ROM version of Who Wants to be a Millionaire.