Nordstrom has said their decision to stop selling Ivanka Trump's brand was not political, but based off of the fashion line's poor performance last year. Ivanka Trump footwear and apparel sales fell 32% at the department store over the last fiscal year and dropped 70% in mid-October compared to the year before. A Nordstrom spokesman told the WSJ.

However, despite the #grabyourwallet campaign calling for a boycott of Trump brand products and fewer sales at Nordstrom, the Ivanka Trump brand managed to increase sales overall last year.