Jun 14, 2017

​Instagram makes paid influencers more obvious in your feed

Matt McGee via Flickr CC

Instagram is changing the way it designates influencers' content on your feed: "Paid partnership with" will now appear below the post to more clearly highlight a commercial relationship between influencers or publishers and a business. It is also providing creators with a tool that will allow them to quickly tag the businesses they have marketing relationships with.

Go deeper: A MediaRadar report published earlier this year found that nearly 40% of digital publishers don't follow the FTC's guidelines for labeling and promoting native ads. The report finds that compliance has grown since the guidelines initial release in 2015, which could be in response to consumer confusion about native ads. A Tow-Knight Center/Radius Global Market Research survey last year found that 54% of participants say they've felt deceived by native advertising.

Gut check: A recent Hashoff report found that Instagram dominates influencer marketing over all other platforms surveyed.

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Syria's darkest chapter

Family room without a family, in Idlib. Photo: Muhammed Said/Anadolu Agency via Getty Images

The worst humanitarian crisis of Syria’s brutal civil war is colliding today with what could be the war’s most dangerous geopolitical showdown, after at least 29 Turkish troops were killed in an airstrike.

The big picture: The fighting is taking place in Idlib in northwest Syria, where a ferocious Syrian and Russian offensive has displaced 1 million civilians and infuriated Turkey, which borders the region.

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Fear of coronavirus pandemic escalates

Photo: Abdulgani Basheer/AFP/Getty Images

In the blink of an eye, we've entered a new phase on the coronavirus.

The big picture: Italy, Iran and South Korea are at "decisive" points in their responses, the World Health Organization said on Thursday.

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