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Report: Instagram is testing special groups for college students

Instagram's app icon. Photo: Thomas Trutschel/Photothek via Getty Images

Instagram is testing a new feature that lets college students using the app join their school's community and access a directory of their classmates, aimed at helping them connect with each other, according to CNBC.

Why it matters: Facebook, which owns Instagram, has been packing the photo-sharing app with features to appeal to young users and compete with Snapchat. So it's no surprise to see it experiment with some of Facebook's original features — college student directories — in Instagram. Go deeper: College chat app pulls a page from Facebook