Sign up for our daily briefing

Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Catch up on the day's biggest business stories

Subscribe to Axios Closer for insights into the day’s business news and trends and why they matter

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Stay on top of the latest market trends

Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sports news worthy of your time

Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Tech news worthy of your time

Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Get the inside stories

Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Axios on your phone

Get breaking news and scoops on the go with the Axios app.

Download for free.

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Catch up on coronavirus stories and special reports, curated by Mike Allen everyday

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Denver news?

Get a daily digest of the most important stories affecting your hometown with Axios Denver

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Des Moines news?

Get a daily digest of the most important stories affecting your hometown with Axios Des Moines

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Twin Cities news?

Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Tampa Bay news?

Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Want a daily digest of the top Charlotte news?

Get a daily digest of the most important stories affecting your hometown with Axios Charlotte

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Sign up for Axios NW Arkansas

Stay up-to-date on the most important and interesting stories affecting NW Arkansas, authored by local reporters

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Please enter a valid email.

Please enter a valid email.

Subscription failed
Thank you for subscribing!

Photo by Bobby Longoria/Getty Images for SXSW

The Information is launching a new standalone publication about batteries and electric vehicles, CEO and founder Jessica Lessin tells Axios.

Why it matters: It's the first time the high-end business and tech media company is charging for content separately from its roughly $400 annual professional subscription fee.

  • The Information launched several industry-specific newsletters this year, in an effort to tap into more niche verticals that accompany its core business and tech reporting.
  • Now, Lessin wants to help build niche publications affiliated with The Information's brand, and partner with outside newsletters to help expand the outlet's reach. The idea is that doing so will be a service that serves The Information's core subscribers better.
  • "Today's leaders want curation, exposure to other writers, maybe in adjacent fields. I think great publications have always been curators, but mostly through opinion and op-ed kind of arms."

Driving the news: "The Electric" will be written and led by Steve LeVine, a Medium, Axios and Quartz alum who specializes in coverage of batteries, electric vehicles, transportation and future technologies.

  • Consumers will pay for access to the publication separately from the Information at a price that reflects its hyper-premium coverage, but exact pricing details haven't been worked out yet.
  • It will consist of a weekly newsletter and email updates throughout the week, as well as possible industry briefings, conference calls, events, and more — all geared toward a specialized business audience.

"I’m going to run it from the get-go as a stand-alone business," LeVine told Axios.

  • "But the difference is that I’m an employee of The Information and I'm paid by Jessica." LeVine, like all employees of The Information, will be paid a performance based bonus in addition to a yearly salary.
  • LeVine notes that the electric vehicle industry, which is predicted to be valued at $24 trillion by 2040, is hardly covered by most publications in an in-depth way.

Lessin also confirmed that the company is in talks with independent newsletter writers and publications about striking partnerships in which the writers could get access to The Information's tech and audience development tools in exchange for possible co-bundling or cross-promotional opportunities for The Information.

  • "We have been talking to a lot of newsletter writers about ways we can support them and help them grow faster," Lessin said.
  • "I don’t get super excited about a revenue share because our core business is a much bigger business than that. It's recurring revenue, subscriptions with high LTVs (lifetime value)."

Be smart: About 90% of the Information's subscriptions come from individuals, although the company does sell subscriptions to enterprises.

  • Lessin notes that while people can sign up for "The Electric" individually, it could also be a big opportunity for the company's B2B sales team.

The big picture: The past year has seen a flood of investments in newsletter writers and publishing technology, as consumers have proven willing to shell out cash to directly support their favorite writers.

  • Lessin says that she's trying to figure out which tools her team has developed on the audience growth and business retention side that can make it easier for independent newsletters to develop more sustainable, long-term businesses.

Go deeper

Corporate media backlash fuels new upstarts

Illustration: Annelise Capossela/Axios

New media personalities have gained enormous traction over the past year by catering to individuals who feel disillusioned by the mainstream press.

Why it matters: A convergence of trends over the past year has made it easier for writers to launch new entities that can rival mainstream outlets and it's given these creators the freedom to criticize big media institutions.

$1.2 trillion "hard" infrastructure bill clears major procedural vote in Senate

Photo: Kevin Dietsch/Getty Images

The Senate voted 67-32 on Wednesday to advance the bipartisan $1.2 trillion infrastructure bill.

Why it matters: After weeks of negotiating, portions of the bill remain unwritten, but the Senate can now start debating the legislation to resolve outstanding issues.

Fed chair says he isn't concerned by Delta surge

Fed Chairman Jerome Powell at the G20 finance ministers and central bankers meeting in Venice last month. Photo: Andreas Solaro/AFP via Getty Images

One of the country's most influential economic officials doesn't anticipate that surging coronavirus cases will knock the reopening recovery off course.

What he's saying: "There has tended to be less economic implications from each [coronavirus] wave. We'll see if that's the case for the Delta variety," Federal Reserve Chairman Jerome Powell told reporters today.