Dec 11, 2018

By the numbers: India's massive digital market

With nearly 500 million internet users and roughly 530 million smartphone users, India is the second-largest online and smartphone market in the world next to China.

Adapted from eMarketer; Chart: Axios Visuals

The bottom line: Unlike the largely saturated North American digital market, India still has room to grow.

  • Roughly 40% of the country's total population is using smartphones and is accessing the internet.
  • The number of internet users is expected to roughly double over the next four years, according to Cisco's latest Virtual Networking Index.

Internet adoption is driving unprecedented advertising growth in India. This is especially because internet users in India are less reluctant to pay for subscriptions and are more comfortable with paying for content via data-based ads.

  • India will be the third-biggest contributor to ad spend growth globally between 2018 and 2021, according to a new report from global media agency Zenith.

Go deeper: U.S. firms look to India as next media battleground

Go deeper

What we know: Deadly Storm Dennis whips at England, Wales and Ireland

Photo: OLI SCARFF/AFP via Getty Images.

At least two deaths are being attributed to Storm Dennis on Monday as it continues to strike at parts of England, Wales and Ireland, per AccuWeather.

The big picture: Dennis is the second-strongest nontropical storm ever recorded in the North Atlantic Ocean. Its hurricane-force winds and heavy rains have caused widespread flooding across the United Kingdom. The army has been deployed in the U.K. to help with flood relief.

Coronavirus cases rise as 14 American evacuees infected

Data: The Center for Systems Science and Engineering at Johns Hopkins, the CDC, and China's NHC; Note: China refers to mainland China and the Diamond Princess is the cruise ship offshore Yokohama, Japan. Map: Danielle Alberti/Axios

14 Americans evacuated from the Diamond Princess cruise ship tested positive for the novel coronavirus before being flown in a "specialist containment" on a plane repatriating U.S. citizens back home, the U.S. government said early Monday.

The big picture: COVID-19 has now killed at least 1,775 people and infected more than 70,000 others. Most cases and all but five of the deaths have occurred in mainland China.

Go deeperArrowUpdated 2 hours ago - Health

The cost of going after Bloomberg

Illustration: Eniola Odetunde/Axios

Here's the growing dilemma for 2020 Democrats vying for a one-on-one showdown with frontrunner Bernie Sanders: Do they have the guts — and the money — to first stop Mike Bloomberg?

Why it matters: Joe Biden, Pete Buttigieg, Amy Klobuchar and Elizabeth Warren all must weigh the costs of punching Bloomberg where he looks most vulnerable: stop-and-frisk, charges of sexism, billionaire entitlement. The more zealous the attacks, the greater the risk he turns his campaign ATM against them.