Indian ride-hailing company Ola will begin operating in the U.K. within the next month, starting with South Wales and Greater Manchester, it said on Tuesday. It hopes to roll out to the rest of the U.K. by the end of the year.

Why it matters: This expansion will pit the company even more aggressively against Uber, which it's been competing with in its native India. Earlier this year, it also began taking on Uber in Australia.