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IBM steps up its fight against web platforms

The IBM logo on a pillar
IBM has taken positions against big web platforms of late. Photo: Paco Freire/SOPA Images/LightRocket via Getty Images

IBM is picking up its fight against the big web platforms by endorsing legislation to regulate digital ads and fighting to keep liability protections out of a renegotiated trade agreement.

Why it matters: IBM is one of several big corporate players who have taken advantage of rising anti-big-tech sentiment to build their own profile. IBM’s Chris Padilla says that with recent efforts they want to “show responsible stewardship as we usher in new technologies to help business and society work smarter.”