Why it matters: It's a big step in the right direction for Nielsen, a decades-old media (mostly TV) measurement company that's trying to break into the digital space. The difficulty for many measurement companies to capture video viewing data across platforms (cable, streaming, mobile, etc.) has been a cause of concern for many advertisers and publishers, who need to sell or buy ads against all viewing data.

New updates: In a statement, Nielsen says it can now provide clients with currency-level measurement (measurement of content consumption live or recorded, 3 and 7 days after the initial broadcast) for both Hulu and YouTube TV. Nielsen already includes ratings for other streaming services, like Sony's Playstation Vue and Dish's Sling TV. Nielsen will be able to measure consumption on those two platforms, regardless of the device: mobile, tablet, smart TV, etc.

Go deeper

Parties trade election influence accusations at Big Tech hearing

Photo: Michael Reynolds/Pool/AFP via Getty Images

A Senate hearing Wednesday with Big Tech CEOs became the backdrop for Democrats and Republicans to swap accusations of inappropriate electioneering.

Why it matters: Once staid tech policy debates are quickly becoming a major focal point of American culture and political wars, as both parties fret about the impact of massive social networks being the new public square.

1 hour ago - World

Germany goes back into lockdown

Photo: Fabrizio Bensch/Pool/AFP via Getty Images

German Chancellor Angela Merkel will enact one of Europe's strictest coronavirus lockdowns since spring, closing bars and restaurants nationwide for most of November, Reuters reports.

Why it matters: Germany is the latest European country to reimpose some form of lockdown measures amid a surge in cases across the continent.

How overhyping became an election meddling tool

Illustration: Annelise Capossela/Axios

As online platforms and intelligence officials get more sophisticated about detecting and stamping out election meddling campaigns, bad actors are increasingly seeing the appeal of instead exaggerating their own interference capabilities to shake Americans' confidence in democracy.

Why it matters: It doesn't take a sophisticated operation to sow seeds of doubt in an already fractious and factionalized U.S. Russia proved that in 2016, and fresh schemes aimed at the 2020 election may already be proving it anew.