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Howard Schultz: Companies need to balance profit and conscience

AP

Howard Schultz, who rose from the projects in Brooklyn to create Starbucks, is making it a personal mission to find jobs for some of the least-advantaged and, in his view, most deserving in the United States: veterans and their families, refugees, and, with a job fair today, young people who are neither going to school nor working.

Why it matters: Schultz and his partners are attempting to pull a much-overlooked segment of U.S. society into the work force at a time that public hostility is driven in large part by low and stagnant salaries, and deep pockets of joblessness in inner cities and rust belts.