How YouTube celebs became the new TV idol
Long gone are the days and influence of television stars like Raven Simone, Hillary Duff and Miley Cyrus — today YouTube celebrities like Smosh and PewDiePie and social media wizards like Gigi and Bella Hadid or Kendall and Kylie Jenner have captivated younger audiences.
Why it matters: HBO, Disney, Nickelodeon, Netflix, Amazon Prime and YouTube are all fighting to win over young viewers to their streaming services. In the past, Disney and Nickelodeon captured the youngest audiences and produced the hottest tween celebrities. But with the trends toward streaming and Gen Z watching less TV in general, according to Nielson, the game has changed.