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Impatient, distracted consumers upend the media landscape

Illustration: Sarah Grillo / Axios

Americans are increasingly picky, impatient, distracted and demanding — and their media diets are changing so fast that most traditional industries can no longer keep up. 

Why it matters: The modern consumer has completely reshaped advertising, content creation and consumption. Most media companies, advertising agencies, and telecom companies either didn't see it coming, saw it and ignored it, or acted too late.