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How Netflix knows what you want

Matt Rourke / AP

Four out of five shows watched on Netflix were found by subscribers thanks to recommendations offered them, AP's Frazier Moore reports:

  • "Most every row of program suggestions (even generic-seeming categories like "Comedies" and "Dramas") is tailored for each subscriber."
  • "[A] legion of Netflix 'taggers' screens every program, tagging different elements that compose it."
  • "Viewer habits gathered by Netflix from its 100 million accounts worldwide add more grist to the mill."
  • An example of the secret sauce: "[F]ans of the 2015 film 'The Big Short,' which deals with Wall Street dirty tricks, have been found to respond to the money monkeyshines that animate 'Ozark.'"