Axios Aug 23
How Netflix knows what you want
Four out of five shows watched on Netflix were found by subscribers thanks to recommendations offered them, AP's Frazier Moore reports:
- "Most every row of program suggestions (even generic-seeming categories like "Comedies" and "Dramas") is tailored for each subscriber."
- "[A] legion of Netflix 'taggers' screens every program, tagging different elements that compose it."
- "Viewer habits gathered by Netflix from its 100 million accounts worldwide add more grist to the mill."
- An example of the secret sauce: "[F]ans of the 2015 film 'The Big Short,' which deals with Wall Street dirty tricks, have been found to respond to the money monkeyshines that animate 'Ozark.'"