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A butcher wrapping a dry-aged steak. Photo: Marvin Joseph/The Washington Post via Getty Images

Colorado Gov. Jared Polis sure stepped in it this time.

  • The Democrat's proclamation declaring Saturday as "MeatOut Day" is generating a national controversy with real economic implications.

Catch up quick: The proclamation says that refraining from eating animal products reduces the risk of disease and helps with climate change.

  • In response, the Colorado Cattlemen's Association launched a campaign to make it "MeatIn Day" and rural counties joined the cause.
  • The governors in neighboring Wyoming and Nebraska declared Saturday "Hearty Meat Day" and "Meat on the Menu Day," respectively.

Why it matters: The agriculture industry is Colorado's No. 2 economic driver behind oil and gas, and beef is the state's most lucrative export.

  • Oklahoma's governor said "the folks in Denver turned their back on the ag industry." He is using Polis' repeated snubs to lure stock shows and other agricultural investments.

What's new: The administration is now in damage control mode.

  • The governor's office is downplaying the proclamation as non-binding and ceremonial.
  • Polis declared Monday as "Colorado Livestock Proud Day."
  • He also shared his own brisket rub recipe and called beef jerky "his favorite snack."

Yes, but: It's not working. Polis even had the audacity to suggest his original proclamation started "a grassroots movement of support" for the beef industry.

This story first appeared in the Axios Denver newsletter, designed to help readers get smarter, faster on the most consequential news unfolding in their own backyard.

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Go deeper

Super typhoon Surigae explodes to Cat. 5 intensity

Super Typhoon Surigae seen on satellite imagery Saturday morning east of the Philippines. (CIRA/RAMMB)

Super Typhoon Surigae surged in intensity from a Category 1 storm on Friday to a beastly Category 5 monster on Saturday, with maximum sustained winds estimated at 190 mph with higher gusts.

Why it matters: This storm — known as Typhoon Bising in the Philippines — is just the latest of many tropical cyclones to undergo a process known as rapid intensification, a feat that studies show is becoming more common due to climate change. It weakened slightly, to the equivalent of a strong Category 4 storm, on Sunday.

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The big picture: Sullivan also defended President Biden for not mentioning Navalny in a Thursday speech about Russia or in a Tuesday call with Russian President Vladimir Putin, saying the White House aims to deal with the issue "privately and through diplomatic channels."

3 killed, 2 wounded overnight in Kenosha bar shooting

Three people died and two were hospitalized with serious injuries after a gunman entered bar in Kenosha County, Wisconsin, the police department said in a statement on Sunday. Police responded to the shooting at around 12:42 a.m. and the suspect has not been found.

The big picture: The midnight shooting is the latest in a string of deadly mass shootings to hit the U.S. since March, fueling a debate in Washington about how to regulate the weapons.