Oct 8, 2017

How Facebook fueled Trump's campaign

Brad Parscale and Lesley Stahl / CBS News

Brad Parscale, the Trump campaign's digital director, tells Lesley Stahl on tonight's "60 Minutes" that the campaign averaged 50,000 to 60,000 different Facebook ad versions every day, some days peaking at 100,000 separate iterations (with minute shifts in design, colors, backgrounds, words).

  • Why it matters ... Parscale: "Twitter is how [Trump] talked to the people, Facebook was going to be how he won."
  • Parscale says he used the majority of his digital ad budget on Facebook, which were particularly efficient in reaching the rural vote: "Facebook lets you get to…15 people in the Florida Panhandle that I would never buy a TV commercial for."
  • Infrastructure proved to be a powerful theme: "I started making ads that showed the bridge crumbling … That's micro targeting … I can find the 1,500 people in one town that care about infrastructure. Now that might be a voter that normally votes Democrat."
  • Parscale received help from Facebook "embeds" provided by the company, who showed up to work at his office multiple days a week. He says they had to be Republican, and he questioned them to make sure: "I wanted people who supported Donald Trump."
  • Parscale: "These social platforms are all invented by very liberal people on the West and East Coast. And we figure out how to use it to push conservative values. I don't think they thought that would ever happen."

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U.S. coronavirus updates: Death toll surpasses 8,400

Data: The Center for Systems Science and Engineering at Johns Hopkins; Map: Andrew Witherspoon/Axios

Recorded deaths from the coronavirus surpassed 8,400 in the U.S. on Saturday, per Johns Hopkins data. The death toll in the U.S. has risen over 1,000 every day for the past four days, since April 1.

The big picture: President Trump said Saturday America's is facing its "toughest week, between this week and next week." Anthony Fauci, director of the National Institute of Allergy and Infectious Diseases, said the U.S. should expect to see deaths continue to rise in this period.

Go deeperArrowUpdated 18 mins ago - Health

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 8:30 p.m. ET: 1,197,405 — Total deaths: 64,606 — Total recoveries: 246,152Map.
  2. U.S.: Total confirmed cases as of 8:30 p.m. ET: 308,850 — Total deaths: 8,407 — Total recoveries: 14,652Map.
  3. Public health latest: CDC launches national trackers and recommends face coverings in public. Federal government will cover costs of COVID-19 treatment for uninsured. The virus is hitting poor, minority communities harder and upending childbirth.
  4. 2020 latest: "We have no contingency plan," Trump said on the 2020 Republican National Convention. "We're having the convention at the end of August."
  5. Business updates: Restaurants step up for health care workers. Employees are pressuring companies to provide protections during coronavirus.
  6. Oil latest: Monday meeting among oil-producing countries to discuss supply curbs is reportedly being delayed amid tensions between Saudi Arabia and Russia.
  7. Education update: Many college-age students won't get coronavirus relief checks.
  8. 1 🏀 thing: The WNBA postpones start of training camps and season.
  9. What should I do? Pets, moving and personal health. Answers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk.
  10. Other resources: CDC on how to avoid the virus, what to do if you get it.

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World coronavirus updates: Spain tracks more cases than Italy

Data: The Center for Systems Science and Engineering at Johns Hopkins, the CDC and China's Health Ministry. Note: China numbers are for the mainland only and U.S. numbers include repatriated citizens and confirmed plus presumptive cases from the CDC

Spain overtook Italy in its number of coronavirus cases on Saturday. The global death toll has surpassed 62,000, per Johns Hopkins data.

The latest: About half the planet's population is on lockdown amid the coronavirus crisis. Fatalities are exponentially increasing across Europe, with roughly half of deaths worldwide located in Italy and Spain.

Go deeperArrowUpdated 7 hours ago - Health