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The case for "AMZN $1T" by Scott Galloway, founder of marketing company L2 and an NYU professor, is spelled out in a MarketWatch post:

The strategy: "I think Amazon is going to say to a series of households, 'Tell you what: You don't need any other retailer.'"

The long game: "Jeff Bezos & Co. have declared war on conventional brands, changed the relationship between a company and its shareholders, and deployed Alexa ... in clever ways. ... Amazon is giving people a discount on laundry detergent and other products when they order through Alexa."

Why it matters: "[T]he stock's going to become the first $1 trillion market cap company in the history of business."

Go deeper

Mike Allen, author of AM
12 mins ago - Politics & Policy

Why Trump may still fire Barr

Photo: Jabin Botsford/The Washington Post via Getty Images

Attorney General Barr may be fired or resign, as President Trump seethes about Barr's statement this week that no widespread voter fraud has been found.

Behind the scenes: A source familiar with the president's thinking tells Axios that Trump remains frustrated with what he sees as the lack of a vigorous investigation into his election conspiracy theories.

Mike Allen, author of AM
12 mins ago - World

Scoop: Trump's spy chief plans dire China warning

Xi Jinping reviews troops during a military parade in Beijing last year. Photo: Thomas Peter/Reuters

Director of National Intelligence John Ratcliffe on Thursday will publicly warn that China's threat to the U.S. is a defining issue of our time, a senior administration official tells Axios.

Why it matters: It's exceedingly rare for the head of the U.S. intelligence community to make public accusations about a rival power.

Ina Fried, author of Login
32 mins ago - Technology

Tech's race problem is all about power

Illustration: Eniola Odetunde/Axios

As problematic as the tech industry's diversity statistics are, activists say the focus on those numbers overlooks a more fundamental problem — one less about numbers than about power.

What they're saying: In tech, they argue, decision-making power remains largely concentrated in the hands of white men. The result is an industry whose products and working conditions belie the industry rhetoric about changing the world for the better.