The case for "AMZN $1T" by Scott Galloway, founder of marketing company L2 and an NYU professor, is spelled out in a MarketWatch post:
The strategy: "I think Amazon is going to say to a series of households, 'Tell you what: You don't need any other retailer.'"
The long game: "Jeff Bezos & Co. have declared war on conventional brands, changed the relationship between a company and its shareholders, and deployed Alexa ... in clever ways. ... Amazon is giving people a discount on laundry detergent and other products when they order through Alexa."
Why it matters: "[T]he stock's going to become the first $1 trillion market cap company in the history of business."