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Sam Baker Oct 4
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How ACA supporters will try to sign people up themselves

Illustration: Lazaro Gamio / Axios

Supporters of the Affordable Care Act are ready to roll out a new campaign encouraging people to buy insurance — an effort they hope will make up for at least some of the cuts the Trump administration has made to enrollment outreach.

Why it matters: The ACA only works if people sign up, and the Trump administration has canceled or rolled back almost every effort to get people enrolled. Outside groups can't fill that void entirely, but they're hoping to at least keep enrollment stable.