Sign up for our daily briefing
Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
Stay on top of the latest market trends
Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.
Sports news worthy of your time
Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.
Tech news worthy of your time
Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.
Get the inside stories
Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Want a daily digest of the top Denver news?
Get a daily digest of the most important stories affecting your hometown with Axios Denver
Want a daily digest of the top Des Moines news?
Get a daily digest of the most important stories affecting your hometown with Axios Des Moines
Want a daily digest of the top Twin Cities news?
Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities
Want a daily digest of the top Tampa Bay news?
Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay
Want a daily digest of the top Charlotte news?
Get a daily digest of the most important stories affecting your hometown with Axios Charlotte
Illustration: Lazaro Gamio / Axios
Supporters of the Affordable Care Act are ready to roll out a new campaign encouraging people to buy insurance — an effort they hope will make up for at least some of the cuts the Trump administration has made to enrollment outreach.
Why it matters: The ACA only works if people sign up, and the Trump administration has canceled or rolled back almost every effort to get people enrolled. Outside groups can't fill that void entirely, but they're hoping to at least keep enrollment stable.
The details: The new campaign, which will launch today, is called Get America Covered. Its staff and co-chairs draw heavily from people who worked on ACA enrollment in the Obama administration's Health and Human Services Department.
- The group's initial focus, co-founder Lori Lodes said, will be on partnerships with employers, community organizations and other existing avenues for outreach.
- It will run some digital advertising, targeted toward the uninsured, but no TV spots.
- The group's national co-chairs are a mix of health-policy types, celebrities and political figures: Democratic activist Van Jones; actress Alyssa Milano; actor Bradley Whitford; ousted health insurance CEO Mario Molina; and former Obama health care official Andy Slavitt.
The catch: There's only so much any outside group can do, and Get America Covered is starting with a six-figure budget. That could grow, but it won't be able to amass anywhere near the resources the federal government could bring to bear. And HHS alone has access to the most valuable enrollment tool — the list of people who have previously shopped for coverage.