Household video devices are spiking in popularity
While 96% of U.S. homes have a television, other video devices are slowly reaching ubiquity as well, according to Nielsen.
A big trend: Roughly two-thirds of U.S. homes have an internet-enabled connected device that's capable of streaming content to a television set, which includes enabled smart TVs, multimedia devices and video game consoles.
- A majority of Americans now own a time-shifted television device, whether through a SVOD (subscription video on demand) or a DVD or DVR player. SVOD penetration has officially surpassed DVR penetration in the U.S.
- Tablet and smartphone penetration levels have quickly grown to 63% and 89%, respectively, while PC ownership is slowly declining.