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Kia Kokalitcheva Jan 18, 2017
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Hot in Silicon Valley: Lyft's latest, new issues at Theranos

Paul Sancya / AP

Lyft's newest pitch: carpooling

Company co-founder and president John Zimmer penned a blog post arguing for infrastructure that would encourage carpooling as a way of solving traffic in the U.S.

Between the lines: It's not too hard to see that Zimmer's pitch is a direct ad for Lyft Line, his company's carpooling service.

  • Case in point: He suggests that smart carpool lanes be free for cars with three or more passengers—exactly the minimum of people in a car when two riders are matched.