Making the rich sweat
A Peloton bike at the company's launch party in 2014. Photo: Jamie McCarthy/Getty Images for Peloton Cycle
Mirror, mirror on the wall: How do I get my fat to fall? The latest fad in life and fitness is to be a loner, staring at a screen.
Why it matters: This is the hot new trend in fitness for the rich.
- Enter The Mirror: a knockoff of the Peloton bike, which allows you to join live biking classes at home via a big monitor.
- You slap the $1,500 mirror on your wall, pay 40 bucks a month for access, and get to do exercises alone with an instructor beamed in to ride with you. Business Insider reviewed it.
- Tonal, a start up: "The system combines software and an interactive LED screen with electromagnetic weights and cables to create an experience that does not rely on plates, barbells and gravity."
- Flywheel and NordicTrack are doing knockoffs of Peloton, too.
Be smart: Peloton recently raised money at a $4 billion valuation.
Go deeper: Apple's expanding health lab