Hollywood cashes in on old ideas
Data: Box Office Mojo; Chart: Andrew Witherspoon / Axios
There's a lot of grumbling about the dearth of originality in Hollywood today, and it can't be denied that established properties own the box office. A look at the top 25 grossers of 2017 thus far shows that only four are completely original concepts. The rest — including the top six films — are all sequels, reboots, or adaptations.
The reasoning: Hollywood's obsession with established franchises is based on one key factor: marketability. And these numbers prove it. On paper, it's much easier to get audiences to trek to the eighth Fast and the Furious flick than a horror movie like Get Out that's equal parts Guess Who's Coming to Dinner and The Stepford Wives.