Feb 27, 2018

Hillary Clinton v. Facebook: Call for fast fixes

Hillary Clinton addressed the heightened potential for foreign manipulation of elections via social media platforms ahead of the 2018 midterm elections in a tweet last night:

Brad Parscale, the Trump campaign's digital director, alleged that the Trump campaign had been able to push ads on Facebook with extremely low CPMs (cost per thousand impressions):

Clinton herself responded to this tweet regarding Parscale:

Clinton's tweet prompted a response from Facebook exec Andrew Bosworth (known to most as simply Boz):

  • "Lots of confusion about ads pricing today. Remember, price for any given impression is determined by an auction so by definition this pricing cannot be discriminatory."
  • "Two advertisers trying to reach different audiences will pay different amounts, but that’s the same with billboards or any other media (think times square vs rural Montana)"
  • "If you are measuring “cost per outcome” then obviously the creative plays a huge role, but that’s not the same as measuring cost per impression for the same audience"
  • "The only caveat is that our auction favors good creative which improves user experience. However that benefit is on the order of +/- 10%, meaningful for advertisers but far from 200x"

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Coronavirus kills 2 Diamond Princess passengers and South Korea sees first death

Data: The Center for Systems Science and Engineering at Johns Hopkins, the CDC, and China's Health Ministry. U.S. numbers include Americans extracted from Princess Cruise ship.

Two elderly Diamond Princess passengers have been killed by the novel coronavirus — the first deaths confirmed among the more than 600 infected aboard the cruise ship. South Korea also announced its first death Thursday.

The big picture: COVID-19 has now killed more than 2,200 people and infected over 75,465 others, mostly in mainland China, where the National Health Commission announced 118 new deaths since Thursday.

Go deeperArrowUpdated 4 mins ago - Health

SoftBank to cut its stake to get T-Mobile's Sprint deal done

Illustration: Rebecca Zisser/Axios

T-Mobile and Sprint announced a revised merger agreement that will see SoftBank getting a smaller share of the combined company, while most shareholders will receive the previously agreed upon exchange rate. The companies said they hope to get the deal as early as April 1.

Why it matters: The amended deal reflects the decline in Sprint's business, while leaving most shareholders' stake intact and removing another hurdle to the deal's closure.