Feb 27, 2018

Hillary Clinton v. Facebook: Call for fast fixes

Hillary Clinton addressed the heightened potential for foreign manipulation of elections via social media platforms ahead of the 2018 midterm elections in a tweet last night:

Brad Parscale, the Trump campaign's digital director, alleged that the Trump campaign had been able to push ads on Facebook with extremely low CPMs (cost per thousand impressions):

Clinton herself responded to this tweet regarding Parscale:

Clinton's tweet prompted a response from Facebook exec Andrew Bosworth (known to most as simply Boz):

  • "Lots of confusion about ads pricing today. Remember, price for any given impression is determined by an auction so by definition this pricing cannot be discriminatory."
  • "Two advertisers trying to reach different audiences will pay different amounts, but that’s the same with billboards or any other media (think times square vs rural Montana)"
  • "If you are measuring “cost per outcome” then obviously the creative plays a huge role, but that’s not the same as measuring cost per impression for the same audience"
  • "The only caveat is that our auction favors good creative which improves user experience. However that benefit is on the order of +/- 10%, meaningful for advertisers but far from 200x"

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Updated 1 min ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 11 a.m. ET: 6,302,318 — Total deaths: 376,322 — Total recoveries — 2,716,924Map.
  2. U.S.: Total confirmed cases as of 11 a.m. ET: 1,812,125 — Total deaths: 105,192 — Total recoveries: 458,231 — Total tested: 17,340,682Map.
  3. Public health: Protests against police brutality threaten coronavirus response.
  4. Business: Coronavirus could lower GDP by $15.7 trillion — More than 1 in 6 black workers lost jobs between February and April.
  5. Climate: The alarm over climate financial risk gets louder because of coronavirus.
  6. Media: Interest in the George Floyd protests has soared past the coronavirus.

The business of tear gas

Illustration: Eniola Odetunde/Axios

U.S. forces yesterday used tear gas on peaceful protesters outside the White House gates, prior to a declared curfew, clearing a path for President Trump to visit a riot-damaged church for a photo opportunity.

The state of play: Two of the largest U.S. producers of tear gas are owned by private equity firms, but those firms have no interest in discussing their ownership.

Exclusive: Washington Post makes major move into local news

People entering the Washington Post building in D.C. in 2019. Photo: Eric Baradat/AFP via Getty Images

The Washington Post has signed all 30 of McClatchy's local news outlets to its Zeus Performance product, a software that gives sites better speed, ad view-ability and performance, executives tell Axios.

Why it matters: By adding more local news outlets, The Post can start to build a local news ecosystem within its tech stack.