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Hillary Clinton v. Facebook: Call for fast fixes

Hillary Clinton addressed the heightened potential for foreign manipulation of elections via social media platforms ahead of the 2018 midterm elections in a tweet last night:

Brad Parscale, the Trump campaign's digital director, alleged that the Trump campaign had been able to push ads on Facebook with extremely low CPMs (cost per thousand impressions):

Clinton herself responded to this tweet regarding Parscale:

Clinton's tweet prompted a response from Facebook exec Andrew Bosworth (known to most as simply Boz):

  • "Lots of confusion about ads pricing today. Remember, price for any given impression is determined by an auction so by definition this pricing cannot be discriminatory."
  • "Two advertisers trying to reach different audiences will pay different amounts, but that’s the same with billboards or any other media (think times square vs rural Montana)"
  • "If you are measuring “cost per outcome” then obviously the creative plays a huge role, but that’s not the same as measuring cost per impression for the same audience"
  • "The only caveat is that our auction favors good creative which improves user experience. However that benefit is on the order of +/- 10%, meaningful for advertisers but far from 200x"

Go deeper

Alayna Treene, author of Sneak Peek
2 hours ago - Politics & Policy

Kellyanne Conway's parting power pointers

Kellyanne Conway addresses the 2020 Republican National Convention. Photo: Nicholas Kamm/AFP via Getty Images

Kellyanne Conway has seen power exercised as a pollster, campaign manager and senior counselor to President Trump. Now that his term in office has concluded, she shared her thoughts with Axios.

Why it matters: If there's a currency in this town, it's power, so we've asked several former Washington power brokers to share their best advice as a new administration and new Congress settle in.

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Alayna Treene, author of Sneak Peek
2 hours ago - Politics & Policy

GOP holdouts press on with plans to crush Cheney

Screenshot of emails to a member of Congress from individuals who signed an Americans for Limited Government petition against Rep. Liz Cheney. Photo obtained by Axios

Pro-Trump holdouts in the House are forging ahead with an uphill campaign to oust Rep. Liz Cheney as head of the chamber's Republican caucus even though Minority Leader Kevin McCarthy told them to back down.

Why it matters: What happens next will be a test of McCarthy's party control and the sincerity of his opposition to the movement. Cheney (R-Wyo.) is seen as a potential leadership rival to the California Republican.

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Lachlan Markay
2 hours ago - Politics & Policy

Democrats aim to punish House GOP for Capitol riot

Speaker Nancy Pelosi passes through a newly installed metal detector at the House floor entrance Thursday. Photo: Drew Angerer/Getty Images

House Democrats plan to take advantage of corporate efforts to cut funding for Republicans who opposed certifying the 2020 election results, with a plan to target vulnerable members in the pivotal 2022 midterms for their role in the Jan. 6 violence.

Why it matters: It's unclear whether the Democrats' strategy will manifest itself in ads or earned media in the targeted races or just be a stunt to raise money for themselves. But the Capitol violence will be central to the party's messaging as it seeks to maintain its narrow majorities in Congress.

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