While Washington wrings its hands over Facebook's data-harvesting scandal and the continued palace intrigue of the Trump administration, most Americans tend to have their attention focused elsewhere:

Why it matters: Trends like #deletefacebook might appear transformational and gain traction amongst Elon Musk's tech circles, but they often fail to break through for most Americans. People are presented with more content than can possibly be consumed, often choosing relaxing, pleasing selections over the news of the moment — and who can blame them?