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Hasbro agrees to buy Peppa Pig studio Entertainment One for $4 billion

Dan Primack, author of Pro Rata

Peppa Pig characters. Photo: Tristan Fewings/Getty Images

Hasbro agreed to buy Entertainment One, the studio behind children's TV show "Peppa Pig," for around $4 billion.

Why it matters: This one could become a real muddy puddle. Hasbro's £5.60 per share represents a 26% premium to Thursday's closing price, but shares subsequently climbed even higher — with some investors and analysts expecting that a content company will try to top the toymaker.

  • Entertainment One snorted at a £1 billion takeover offer in 2016 from British broadcaster ITV.

The bottom line: Hasbro has long desired to own an entertainment company, but to date has settled for licensing popular IP. They did try to work out a deal with Dreamworks in 2014. The question now is if this deal is mostly about bringing a popular international brand in-house, or also about standing up a major TV and film production business.

Go deeper: Toymakers say Trump's China tariff delay "saved the holiday season"

Go deeper

Margaret Harding McGill, Sara Fischer
4 hours ago - Technology

Tech scrambles to derail inauguration threats

Illustration: Sarah Grillo/Axios

Tech companies are sharing more information with law enforcement in a frantic effort to prevent violence around the inauguration, after the government was caught flat-footed by the Capitol siege.

Between the lines: Tech knows it will be held accountable for any further violence that turns out to have been planned online if it doesn't act to stop it.

Go deeper (2 min. read)Arrow
Dave Lawler, author of World
4 hours ago - World

Uganda's election: Museveni declared winner, Wine claims fraud

Wine rejected the official results of the election. Photo: Sumy Sadruni/AFP via Getty

Yoweri Museveni was declared the winner of a sixth presidential term on Saturday, with official results giving him 59% to 35% for Bobi Wine, the singer-turned-opposition leader.

Why it matters: This announcement was predictable, as the election was neither free nor fair and Museveni had no intention of surrendering power after 35 years. But Wine — who posed a strong challenged to Museveni, particularly in urban areas, and was beaten and arrested during the campaign — has said he will present evidence of fraud. The big question is whether he will mobilize mass resistance in the streets.

Go deeper (<1 min. read)Arrow
Jonathan Swan, Zachary Basu
5 hours ago - Politics & Policy
Off the Rails

Episode 1: A premeditated lie lit the fire

Photo illustration: Sarah Grillo/Axios. Photo: Chip Somodevilla/Getty Images

Beginning on election night 2020 and continuing through his final days in office, Donald Trump unraveled and dragged America with him, to the point that his followers sacked the U.S. Capitol with two weeks left in his term. Axios takes you inside the collapse of a president with a special series.

Episode 1: Trump’s refusal to believe the election results was premeditated. He had heard about the “red mirage” — the likelihood that early vote counts would tip more Republican than the final tallies — and he decided to exploit it.

"Jared, you call the Murdochs! Jason, you call Sammon and Hemmer!”

Go deeper (6 min. read)Arrow