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Photo: Genaro Molina/Los Angeles Times via Getty Images

Top Trump administration officials had been developing a plan to give cloth masks to huge numbers of Americans, but the idea lost traction amid heavy internal skepticism.

The big picture: The scale of this undertaking would have been extraordinary, mobilizing an enormous public-private partnership to deliver protective cloth masks to millions of people — in one iteration of the idea, maybe even to every American.

Details: Administration officials had considered a partnership in which Hanes and Fruit of the Loom manufactured millions of cloth face masks and the U.S. Postal Service would have helped deliver them.

  • Robert Kadlec, the assistant secretary for Preparedness and Response at the Department of Health and Human Services, was the key driver of the idea and had vocal support from deputy national security adviser Matthew Pottinger.
  • The idea came up a few weekends ago during a coronavirus task force meeting in the Situation Room while Health and Human Services Secretary Alex Azar was briefing the team on Hanes' decision to start making cotton masks. 

Kadlec seized upon and later expanded the concept, arguing for a partnership among Hanes, Fruit of the Loom and the Postal Service. He wanted to publicly announce the proposal in conjunction with the then-upcoming federal guidance encouraging people to wear masks.

  • "If CDC is going to recommend face coverings, the government should at least provide them for its citizens," a former senior HHS official familiar with the discussion said.

Where it stands: Hanes has already announced that it's retooling its factories to make masks for health care workers to help alleviate shortages. But Kadlec's idea for a bigger partnership has been tabled.

  • "It's passed from different entities at the White House and has been a dying a slow death," said one source familiar with the situation.

Several senior officials opposed the idea, questioning its practicality.

  • "It's not clear they have thought through the costs, the logistics of how this would work, or whether this is a wise idea in the first place," one senior official said.

What they're saying: "Making these masks and getting them out is not complicated. If government leaders think this is too hard, how can we trust them to safely reopen our economy?" the former senior HHS official said.

Go deeper

Bernie Sanders: U.S. must recognize that "Palestinian rights matter"

Sen. Bernie Sanders. Photo: Stefani Reynolds via Getty Images

The United States must encourage an immediate cease-fire in the Middle East and adopt an "evenhanded approach" that recognizes Palestinians and Israelis have a right to "live in peace and security," Sen. Bernie Sanders (D-Vt.) wrote in a New York Times opinion on Friday.

Driving the news: Violence escalated this week after Israelis intensified efforts to evict Palestinians from their homes in Jerusalem. Hamas fired rockets and Israel massed troops, leaving more than 125 Palestinians and seven people in Israel dead.

4 hours ago - Technology

Exclusive: Uber makes new hire, launches anti-racism campaigns

Illustration: Aïda Amer/Axios

Eager to show progress on the pledge to make its platform and business anti-racist, Uber on Friday announced new anti-racism driver and rider campaigns, as well as fresh internal hiring practices, Axios was first to report.

Why it matters: Uber is one of the biggest ride hailing companies in the world. Its decisions impact the millions that use the platform, where drivers and riders alike say they have experienced racism.