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Photo: Genaro Molina/Los Angeles Times via Getty Images

Top Trump administration officials had been developing a plan to give cloth masks to huge numbers of Americans, but the idea lost traction amid heavy internal skepticism.

The big picture: The scale of this undertaking would have been extraordinary, mobilizing an enormous public-private partnership to deliver protective cloth masks to millions of people — in one iteration of the idea, maybe even to every American.

Details: Administration officials had considered a partnership in which Hanes and Fruit of the Loom manufactured millions of cloth face masks and the U.S. Postal Service would have helped deliver them.

  • Robert Kadlec, the assistant secretary for Preparedness and Response at the Department of Health and Human Services, was the key driver of the idea and had vocal support from deputy national security adviser Matthew Pottinger.
  • The idea came up a few weekends ago during a coronavirus task force meeting in the Situation Room while Health and Human Services Secretary Alex Azar was briefing the team on Hanes' decision to start making cotton masks. 

Kadlec seized upon and later expanded the concept, arguing for a partnership among Hanes, Fruit of the Loom and the Postal Service. He wanted to publicly announce the proposal in conjunction with the then-upcoming federal guidance encouraging people to wear masks.

  • "If CDC is going to recommend face coverings, the government should at least provide them for its citizens," a former senior HHS official familiar with the discussion said.

Where it stands: Hanes has already announced that it's retooling its factories to make masks for health care workers to help alleviate shortages. But Kadlec's idea for a bigger partnership has been tabled.

  • "It's passed from different entities at the White House and has been a dying a slow death," said one source familiar with the situation.

Several senior officials opposed the idea, questioning its practicality.

  • "It's not clear they have thought through the costs, the logistics of how this would work, or whether this is a wise idea in the first place," one senior official said.

What they're saying: "Making these masks and getting them out is not complicated. If government leaders think this is too hard, how can we trust them to safely reopen our economy?" the former senior HHS official said.

Go deeper

Scoop: 50,000 migrants released; few report to ICE

A law enforcement officer walks to meet migrants crossed the Rio Grande River illegally last month. Photo: Brandon Bell/Getty Images

About 50,000 migrants who crossed the southern border illegally have now been released in the United States without a court date. Although they are told to report to an Immigration and Customs Enforcement office instead, just 13% have showed up so far, Axios has learned.

Why it matters: The sizable numbers are a sign of just how overwhelmed some sectors of the U.S.-Mexico border continue to be: A single stretch covering the Rio Grande Valley had 20,000 apprehensions in a week. The figures also show the shortcomings of recent emergency decisions to release migrants.

1 hour ago - World

Scoop: Israel launches maximum pressure campaign against Ben & Jerry's

A Ben & Jerry's store in Yavne, Israel. Photo: Ahmad Gharabli/AFP via Getty

The Israeli government has formed a special task force to pressure Ben & Jerry's ice cream and its parent company Unilever to reverse their decision to boycott Israeli settlements in the West Bank, Israeli officials tell me.

Why it matters: The Israeli government is concerned the move by Ben & Jerry's will encourage other international companies to take similar steps to differentiate between Israel and the West Bank settlements. A classified Foreign Ministry cable, seen by Axios, makes clear the government wants to send a message.

Video game developers at Activision Blizzard say they'll walk out Wednesday

Illustration: Shoshana Gordon/Axios

Employees at Activision Blizzard will hold a walkout Wednesday in protest of widespread harassment allegations across the company, a spokesperson on behalf of the group told Axios.

Why it matters: Walkouts are a drastic measure for developers in a largely non-unionized field, a testament to just how angry employees currently are.