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Data: Google Trends; Chart: Andrew Witherspoon/Axios

The debut of "Hamilton" on Disney+ last Friday sent downloads of the app soaring over the weekend.

Why it matters: With theaters closed until 2021, "Hamilton" is the biggest litmus test for whether Broadway will ever be able to successfully transition some of its iconic hits.

By the numbers: Users, eager to finally watch the 11-time Tony-winning show from the comfort of their homes, helped account for a 74% increase of Disney+ app downloads in the U.S. compared to the average four weekends in June, per data from Apptopia.

  • Around the globe, the app was downloaded 47% more than the average four weekends in June.

Between the lines: Disney opportunistically moved up the release by more than a year as the pandemic left viewers with barebones viewing options — major American sports are still paused and new movie and TV show production has ground to a standstill.

  • "Hamilton" joined ESPN's "The Last Dance" documentary series about the 1990s Chicago Bulls in accelerating their release dates to capture audience demand.
  • Google Trends data indicates that interest in downloading ESPN+ when "The Last Dance" was released April came nowhere close to the Disney+ surge this weekend.

Yes, but: Don't expect the success of "Hamilton" to usher in a new era of streaming for Broadway just yet.

  • Experts note that most tapings of live performances have terrible film quality, unsuitable for a streaming audience.
  • The show was filmed in 2016 using six different camera angles and featured the original cast of "Hamilton," including the show's creator Lin-Manuel Miranda.
  • And few have the same level of cultural zeitgeist that "Hamilton" has achieved, especially as the country reckons with systemic racism dating back to the roots of its founding fathers.

The big picture: The coronavirus pandemic has been the biggest economic crisis to hit Broadway in decades. Even during past recessions, Broadway has rallied, but with theaters physically shut, the theater community has been reeling.

Go deeper

Oct 13, 2020 - Economy & Business

AMC says it's running out of cash

Photo: Daniel Knighton/Getty Images

AMC, the largest movie exhibitor in North America, said in a regulatory filing Tuesday that given its current cash burn-rate, its existing resources may run out by year's end.

Why it matters: The theater chain warned investors in July that it may not survive the pandemic. The company reopened most of its theaters in August, but with studios delaying major blockbusters, attendance has been abysmal.

Bernie Sanders: U.S. must recognize that "Palestinian rights matter"

Sen. Bernie Sanders. Photo: Stefani Reynolds via Getty Images

The United States must encourage an immediate cease-fire in the Middle East and adopt an "evenhanded approach" that recognizes Palestinians and Israelis have a right to "live in peace and security," Sen. Bernie Sanders (D-Vt.) wrote in a New York Times opinion on Friday.

Driving the news: Violence escalated this week after Israelis intensified efforts to evict Palestinians from their homes in Jerusalem. Hamas fired rockets and Israel massed troops, leaving more than 125 Palestinians and seven people in Israel dead.

3 hours ago - Technology

Exclusive: Uber makes new hire, launches anti-racism campaigns

Illustration: Aïda Amer/Axios

Eager to show progress on the pledge to make its platform and business anti-racist, Uber on Friday announced new anti-racism driver and rider campaigns, as well as fresh internal hiring practices, Axios was first to report.

Why it matters: Uber is one of the biggest ride hailing companies in the world. Its decisions impact the millions that use the platform, where drivers and riders alike say they have experienced racism.

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