Stories

Gray Lady courts Trump Country

Michael Snyder / AP

President Trump got a 100-day gift yesterday from the paper he had called "totally failing" at a rally the night before: The New York Times' Sunday Review began a campaign to get readers to "Say Something Nice About Donald Trump," and a cover story of the section respectfully channeled the Steve Bannon world view.

  • What's going on here: Neither of the pieces was sarcastic. Both are part of the paper's effort to be more relevant in the Trump era. The paper's digital subscribers notably under-index in the heartland, a potential area of growth. Bret Stephens, a conservative columnist hired from the Wall Street Journal, debuted in Saturday's paper, calling for more balance in the climate-change debate.
  • Editorial Page Editor James Bennet tells me in an email these are "a convergence of efforts that have been underway for some time to open up our range."