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Gopuff

Gopuff, the $9 billion food delivery startup, is launching its own ad network, sources tell Axios.

Why it matters: It's the latest delivery giant to use advertising to boost revenues and increase sales. Insider reported Monday that rival Instacart is quietly building a $1 billion ads business.

Details: The Philadelphia-based company has created an in-house advertising team that is building ad products and working to onboard marketers, sources say.

  • Its ad network will be customized for consumers and marketers based on the delivery company's local inventory. Ads will only be shown to consumers based on what's available nearby.
  • The company is pitching brands that they will be able to deliver advertised products within a half hour of consumers seeing and engaging with an ad on its platform.
  • Advertisers can target consumers in a number of ways, including display ads outside of the app via ad network partnerships with third-parties, like The Trade Desk, as well as in-app ad placements, like messaging ads, sponsored products and search result ads.

The big picture: Ecommerce giants like Amazon, Alibaba and Walmart have long used ads to increase consumer spend and retailer engagement on their platforms. More recently, grocers like Kroger and Albertsons have also begun launching their own ad solutions.

Go deeper

Dan Primack, author of Pro Rata
Sep 24, 2021 - Economy & Business

German delivery startup Gorillas is raising $1 billion

Photo: Tobias Schwarz/AFP via Getty Images

Gorillas, a German grocery and convenience item delivery platform, reportedly is raising $1 billion at a $2 billion pre-money valuation from backers like Delivery Hero.

Why it matters: This reflects how "legacy" delivery players are seeking access to instant, hyperlocal upstarts (i.e., the GoPuff model). That's why DoorDash was in talks earlier this year to back Gorillas, but reportedly is participating in a round for rival Flink at a $2.1 billion valuation.

New York City passes sweeping protections for food delivery workers

A Grubhub food delivery driver rides a bicycle during a snowstorm in New York City. Photo: Alexi Rosenfeld/Getty Images

The New York City Council approved a sweeping legislative package on Thursday that aimed at improving pay and working conditions for delivery drivers working for app-based food delivery services.

Why it matters: The new protections put New York at the forefront of regulating the massive food delivery industry dominated by companies such as Grubhub, DoorDash and Uber Eats, the New York Times noted.

Updated 1 hour ago - Sports

MLB headed for first lockout since '95 as deal expires

Baseball Commissioner Rob Manfred (L) and Major League Baseball Players Association executive director Tony Clark. Photo: Matt King/MLB via Getty Images

Major League Baseball's collective bargaining agreement expired at 11:59 p.m. ET Wednesday without a new deal in place.

Why it matters: With no CBA, the MLB is headed for the first management lockout since a 1994-95 strike led to the cancelation of the World Series for the first time in 90 years.

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