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Photo by Olly Curtis/Future via Getty Images

Google and YouTube on Thursday announced a new policy that prohibits climate deniers from being able to monetize their content on its platforms via ads or creator payments.

Why it matters: It's one of the most aggressive measures any major tech platform has taken to combat climate change misinformation.

Details: Google advertisers and publishers, as well as YouTube creators, will be prohibited from making ad revenue off content that contradicts "well-established scientific consensus around the existence and causes of climate change," the company's ads team said in a statement.

  • "This includes content referring to climate change as a hoax or a scam, claims denying that long-term trends show the global climate is warming, and claims denying that greenhouse gas emissions or human activity contribute to climate change."
  • Ads and monetization will still be allowed to run alongside other climate-related topics, like public debates on climate policy, impacts of climate change, and new research around the issue.

Google said it's making these changes in response to frustration from advertisers and content creators about their messages appearing alongside climate denialism.

  • "Advertisers simply don’t want their ads to appear next to this content. And publishers and creators don’t want ads promoting these claims to appear on their pages or videos," the company said.

Yes, but: Google often makes changes to its ads policies to reduce misinformation, but this update is notable, given how hard it can be to characterize certain commentary about climate change as denialism or misinformation.

  • The tech giant says that when evaluating content against the new policy, "we’ll look carefully at the context in which claims are made, differentiating between content that states a false claim as fact, versus content that reports on or discusses that claim."
  • The company says it has consulted with experts, like representatives of the United Nations Intergovernmental Panel on Climate Change Assessment Reports, to create the policy. The report found that there is "unequivocal" evidence showing that human emissions of greenhouse gases are causing global warming."
  • Google says it will use a combination of automated tools and human review to enforce the new policy.

The big picture: Internet companies have been under increased pressure from climate activists to do more to address climate change denial on their platforms.

  • Google on Wednesday unveiled a suite of new tools that give consumers more information so they can choose to cut their greenhouse gas emissions.
  • In February, Facebook expanded an online portal meant to counter misinformation about climate change.

Why it matters: Social media platforms have immense reach, and they've come under fire from activists and some lawmakers globally for doing too little to thwart the spread of inaccurate content.

What to watch: Google will begin enforcing the new policy next month.

Go deeper

Jul 27, 2020 - Technology

Big Tech's power, in 4 numbers

Data: FactSet; Chart: Naema Ahmed/Axios

The four Big Tech CEOs who will testify before Congress Wednesday command global empires with power and wealth that make them more like countries than companies.

By the numbers: Here are four very large stats for Facebook, Apple, Google/Alphabet and Amazon that tell the story of their value, scale and influence.

1 hour ago - World

Scoop: Iran preparing to enrich weapons-grade uranium, Israel warns U.S.

Iranian President Ebrahim Raisi holds a press conference. Photo: Presidency of Iran handout via Getty

Israel has shared intelligence over the past two weeks with the U.S. and several European allies suggesting that Iran is taking technical steps to prepare to enrich uranium to 90% purity — the level needed to produce a nuclear weapon, two U.S. sources briefed on the issue tell me.

Why it matters: Enriching to 90% would bring Iran closer than ever to the nuclear threshold. The Israeli warnings come as nuclear talks resume in Vienna, with Iran returning to the negotiating table on Monday after a five-month hiatus.

Biden: Fight against Omicron won't include "shutdowns or lockdowns"

Photo: Mandel Ngan/AFP via Getty Images

President Biden on Monday said that the new coronavirus variant, Omicron, is "a cause for concern, not a cause for panic."

Driving the news: Biden said later this week the administration will be releasing a strategy on how "we're going to fight COVID this winter. Not with shutdowns or lockdowns, but with more widespread vaccinations, boosters, testing and more."