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Photo by Olly Curtis/Future via Getty Images

Google and YouTube on Thursday announced a new policy that prohibits climate deniers from being able to monetize their content on its platforms via ads or creator payments.

Why it matters: It's one of the most aggressive measures any major tech platform has taken to combat climate change misinformation.

Details: Google advertisers and publishers, as well as YouTube creators, will be prohibited from making ad revenue off content that contradicts "well-established scientific consensus around the existence and causes of climate change," the company's ads team said in a statement.

  • "This includes content referring to climate change as a hoax or a scam, claims denying that long-term trends show the global climate is warming, and claims denying that greenhouse gas emissions or human activity contribute to climate change."
  • Ads and monetization will still be allowed to run alongside other climate-related topics, like public debates on climate policy, impacts of climate change, and new research around the issue.

Google said it's making these changes in response to frustration from advertisers and content creators about their messages appearing alongside climate denialism.

  • "Advertisers simply don’t want their ads to appear next to this content. And publishers and creators don’t want ads promoting these claims to appear on their pages or videos," the company said.

Yes, but: Google often makes changes to its ads policies to reduce misinformation, but this update is notable, given how hard it can be to characterize certain commentary about climate change as denialism or misinformation.

  • The tech giant says that when evaluating content against the new policy, "we’ll look carefully at the context in which claims are made, differentiating between content that states a false claim as fact, versus content that reports on or discusses that claim."
  • The company says it has consulted with experts, like representatives of the United Nations Intergovernmental Panel on Climate Change Assessment Reports, to create the policy. The report found that there is "unequivocal" evidence showing that human emissions of greenhouse gases are causing global warming."
  • Google says it will use a combination of automated tools and human review to enforce the new policy.

The big picture: Internet companies have been under increased pressure from climate activists to do more to address climate change denial on their platforms.

  • Google on Wednesday unveiled a suite of new tools that give consumers more information so they can choose to cut their greenhouse gas emissions.
  • In February, Facebook expanded an online portal meant to counter misinformation about climate change.

Why it matters: Social media platforms have immense reach, and they've come under fire from activists and some lawmakers globally for doing too little to thwart the spread of inaccurate content.

What to watch: Google will begin enforcing the new policy next month.

Go deeper

Trump's PAC has spent $1.4 million in Facebook, Google ads for potential campaign

Photo: Sean Rayford/Getty Images

Former President Trump's political action committee, Save America, has spent more than $1.4 million on Facebook and Google ads since March, FWIW reports.

Driving the news: While Trump was banned from posting on various social media platforms, he has managed to work around this as he prepares for the 2024 presidential elections, per the Washington Post.

Statue of KKK leader removed from side of Tennessee highway

Members of the Fraternal White Knights of the Ku Klux Klan participate in Nathan Bedford Forrest Birthday march. Photo: Spencer Platt/Getty Images

A statue of Confederate Gen. Nathan Bedford Forrest, the first Ku Klux Klan grand wizard, was removed Tuesday from the side of a highway in Nashville, Tennessee.

Why it matters: The move to take down the 25-foot statue comes amid renewed scrutiny of Confederate memorials. Dozens of Confederate symbols have been removed, relocated or renamed since George Floyd's death last year.

New report hits DOJ over lack of police shooting data

Demonstrations followed the shooting of Dijon Kizzee by Los Angeles Sheriff's deputies in 2020. Photo: David McNew/Getty Images

A new government accountability report says the Department of Justice failed to consistently publish an annual summary of police excessive force data from 2016 to 2020, as required by federal law.

Why it matters: The data is crucial for the DOJ to monitor excessive force cases, and used to investigate law enforcement agencies with patterns of abuse. The DOJ can pivot off it to pursue court action to force reforms.