AP Photo / Marcio Jose Sanchez, File

Google will now remove ads on a page-by-page basis (instead of blocking an entire publishers' site based on one or two bad ads) and will debut a new advertising policy center so that advertisers have an access point for all ad-related questions and policies.

Perspective: In a blog post, Google Director for Sustainable Ads Scott Spencer says the platform paid out more than $11 billion to publisher partners in advertising in 2016, roughly 13% of Google's total advertising revenue.

Why it matters:

  • Speed: Will allow Google to more quickly pull down nefarious ads at the individual level. Google's scale makes it difficult to monitor advertising without occasionally causing some rule-abiding publishers to inadvertently suffer.
  • Publisher relations: These updates are designed to make it easier for publishers to make money from platforms like Google AMP and Google Search, in addition to enabling more transparent relationships.

Go deeper

2 hours ago - Podcasts

Inside Joe Biden's economic plan

Joe Biden on Thursday returned to his hometown of Scranton, Pennsylvania, to give his first major speech on economic policy since becoming the Democratic Party’s presumptive presidential nominee.

Axios Re:Cap digs into Biden's plans, how they developed and how they may change, with former U.S. Commerce secretary and campaign surrogate Penny Pritzker.

2 hours ago - World

Countries grapple with whether to lock back down as hotspots emerge

Tokyo in the time of coronavirus. Photo: Charly Triballeau/AFP via Getty

Many politicians and public health officials sounded a similar lockdown refrain in the spring: let’s do this right so we only have to do it once.

Reality check: While some countries have thus far managed to keep cases under control after opening up, dozens of countries that had initially turned a corner are now seeing a worrying rebound. They have to decide if and how to return to lockdown — and whether their populations will stand for it.

Updated 4 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 4:30 p.m. ET: 12,128,406 — Total deaths: 551,552 — Total recoveries — 6,650,675Map.
  2. U.S.: Total confirmed cases as of 4:30 p.m. ET: 3,088,913 — Total deaths: 132,934 — Total recoveries: 953,420 — Total tested: 36,979,745Map.
  3. Public health: More young people are spreading the virus Cases rise in 33 statesFlorida reports highest single-day death toll since pandemic began.
  4. Science: World Health Organization acknowledges airborne transmission of coronavirus.
  5. 1 🐂 thing: How the world could monitor for potential pandemic animal viruses.