Inside the White House with D.C.'s most wired reporter. Sign up for Mike Allen's Axios AM.


Google tweaks ad policies to appease publishers

AP Photo / Marcio Jose Sanchez, File

Google will now remove ads on a page-by-page basis (instead of blocking an entire publishers' site based on one or two bad ads) and will debut a new advertising policy center so that advertisers have an access point for all ad-related questions and policies.

Perspective: In a blog post, Google Director for Sustainable Ads Scott Spencer says the platform paid out more than $11 billion to publisher partners in advertising in 2016, roughly 13% of Google's total advertising revenue.

Why it matters:

  • Speed: Will allow Google to more quickly pull down nefarious ads at the individual level. Google's scale makes it difficult to monitor advertising without occasionally causing some rule-abiding publishers to inadvertently suffer.
  • Publisher relations: These updates are designed to make it easier for publishers to make money from platforms like Google AMP and Google Search, in addition to enabling more transparent relationships.
More stories loading.