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Sara Fischer May 15, 2017
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Google tweaks ad policies to appease publishers

AP Photo / Marcio Jose Sanchez, File

Google will now remove ads on a page-by-page basis (instead of blocking an entire publishers' site based on one or two bad ads) and will debut a new advertising policy center so that advertisers have an access point for all ad-related questions and policies.

Perspective: In a blog post, Google Director for Sustainable Ads Scott Spencer says the platform paid out more than $11 billion to publisher partners in advertising in 2016, roughly 13% of Google's total advertising revenue.