May 15, 2017

Google tweaks ad policies to appease publishers

AP Photo / Marcio Jose Sanchez, File

Google will now remove ads on a page-by-page basis (instead of blocking an entire publishers' site based on one or two bad ads) and will debut a new advertising policy center so that advertisers have an access point for all ad-related questions and policies.

Perspective: In a blog post, Google Director for Sustainable Ads Scott Spencer says the platform paid out more than $11 billion to publisher partners in advertising in 2016, roughly 13% of Google's total advertising revenue.

Why it matters:

  • Speed: Will allow Google to more quickly pull down nefarious ads at the individual level. Google's scale makes it difficult to monitor advertising without occasionally causing some rule-abiding publishers to inadvertently suffer.
  • Publisher relations: These updates are designed to make it easier for publishers to make money from platforms like Google AMP and Google Search, in addition to enabling more transparent relationships.

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Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 4:30 p.m. ET: 12,128,406 — Total deaths: 551,552 — Total recoveries — 6,650,675 — Map.
  2. U.S.: Total confirmed cases as of 4:30 p.m. ET: 3,088,913 — Total deaths: 132,934 — Total recoveries: 953,420 — Total tested: 36,979,745 — Map.
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