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Google reportedly creating Snapchat rival

AP

Google is working on building a Snapchat rival, the The Wall Street Journal reports. Sources say Google is in discussions with several media companies, including Vox Media, CNN, Mic, the Washington Post and Time Inc. about a product called "Stamp" which could be announced as early as next week.

Why it matters: In the race to win the attention economy, tech giants are looking to optimize ways they can deliver content, and especially news content, to audiences in a mobile-first format. Facebook's mobile-first news platform, Instant Articles, is facing backlash from some publishers while Snapchat's mobile-first content platform, Discover, continues to launch more partnerships.