Aug 25, 2017

Google refunds clients for ad fraud, discusses plan to tackle issue

Marcio Jose Sanchez / AP

Google is refunding money to publishers whose ads ran against websites that drive fake traffic, The Wall Street Journal's Lara O'Reilly reports . Google's advertising placement arm, DoubleClick Bid Manager, served ads against fake traffic over the course of a few months this year. Google is refunding publishers between 7-10% of their total ad buys, which is likely less than the amount of fraud their ads are exposed to. (Industry estimates put digital ad fraud at anywhere between 10-20% of all digital ads.)

Google is working on ways to automatically rebate clients when Google and their third-party technology partners serve ads next to invalid traffic, which is often ads that don't load right, or ads served to bots instead of people. Google's Director of Product Management for Advertising Scott Spencer tells WSJ that he thinks the hundreds of technology partners Google works with will be supportive of the effort.

Why it matters: Google has been working to combat ad fraud on its platform and through its advertising distribution arm for years. Spencer told Axios in January that it has a team of over 1,000 people regulating bad ads, in an effort to ensure that their platform is a brand safe and efficient platform for advertisers. Google removed 1.7 billion bad ads from its platform last year, according to its 2016 "Bad Ads" report.

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Updated 18 mins ago - Politics & Policy

George Floyd protests: What you need to know

Photo: David Dee Delgado/Getty Images

Clashes erupted between police and protesters in several major U.S. cities Saturday night as demonstrations over the death of George Floyd and other police-related killings of black men spread across the U.S. Saturday.

The big picture: Floyd's death in Minneapolis police custody is the latest reminder of the disparities between black and white communities in the U.S. and comes as African Americans grapple with higher death rates from the coronavirus and higher unemployment from trying to stem its spread.

Updated 39 mins ago - Politics & Policy

U.S. cities crack down on protests against police brutality

Demonstrators gather at Lafayette Park across from the White House to protest the death of George Floyd in Washington, D.C. Photo: Yasin Ozturk/Anadolu Agency via Getty Images

Major U.S. cities have implemented curfews and called on National Guard to mobilize as thousands of demonstrators gather across the nation to continue protesting the death of George Floyd.

The state of play: Hundreds have already been arrested as tensions continue to rise between protesters and local governments. Protesters are setting police cars on fire as freeways remain blocked and windows are shattered, per the Washington Post. Law enforcement officials are using tear gas and rubber bullets to try to disperse crowds and send protesters home.

Trump to invite Russia and other non-member G7 countries to summit

President Trump at Cape Canaveral, Florida, on Saturday. Photo: Saul Martinez/Getty Images

President Trump told reporters on Saturday evening he would postpone the G7 summit to September and expand the meeting to more nations that are not members of the Group of 7.

Details: Trump said he would invite Russia, South Korea, Australia and India to the summit, according to a pool report. "I don’t feel that as a G7 it properly represents what’s going on in the world. It’s a very outdated group of countries," he said.