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Photo: Aytac Unal/Anadolu Agency/Getty Images

Google is launching the Local Experiments Project, an effort to fund dozens of new local news websites around the country and eventually around the world. The tech giant says it will have no editorial control over the sites, which will be built by partners it selects with local news expertise.

Why it matters: Big tech companies like Google and Facebook are often blamed for the demise of the local news business model. Now, both are trying to fix the broken local news ecosystem for the sake of their audiences, which they say crave more local news.

"Everything we do in this space tends to be open-sourced learnings. Our business models are not attached to these efforts. There's no requirement in any of these experiments that the partners use Google advertising tools."
— Richard Gingras, VP of news, Google

Details: The first effort within the new Local Experiments Project will be ‘The Compass Experiment," which is a partnership between Google and McClatchy to launch three new, digital-only local news operations on multiple platforms.

  • McClatchy will maintain sole editorial control and ownership of the sites and Google will have no input or involvement in any editorial efforts or decision making.
  • Google says the investments will be significant. "We will be spending many millions of dollars on this overall," says Richard Gingras, Google's VP of news.
  • McClatchy will choose 3 cities that are less than a half million people for the site launches. It hasn't announced any hiring plans, but people familiar with the efforts say there will eventually be people on the ground in those cities.
  • Smaller cities will be the focus. McClatchy CEO Craig Forman says it's targeting cities with less than a half million people because that's where local news decay is worst. Gingras says those cities are important because people there have a strong sense of community, which can harder to tap into at the metro and national levels.

Between the lines: McClatchy will be the first of many "experiments" within the Local Experiment Project. The goal is to use the lessons from McClatchy's efforts, and others in the future, to create a network of shared insights that can be leveraged by everyone in the local news business.

  • "This allows us to move beyond some of the incrementalism that seems like it's the core of our day-in and day-out job, but can hold us back from pursuing things related to a long-term vision," says Forman.
  • Google says it chose to partner with McClatchy to launch the project because it's a local news company with an existing relationship with Google and a strong technology background. McClatchy CEO Craig Forman is a former newsman and tech executive.
  • Google’s objective is to test the business models and operational aspects necessary to succeed in local news.

Be smart: Google has rolled out several local news efforts in the past few weeks, around the first anniversary of its Google News Initiative — a pledge to invest $300 million in news media transition to digital over three years. The Local Experiments Project will use funds from the broader Google News Initiative to fund the new sites.

What's next: If successful, Google may expand its tools and services to enable others to launch similar sites in other places in the U.S. and around the world. Gingras points to examples of news sites in Canada, France and the U.S. as examples of local news businesses that can thrive with the right strategies and investments.

Go deeper:

Go deeper

Group of 20 bipartisan senators back $1.2T infrastructure framework

U.S. Senate Majority Leader Chuck Schumer (D-NY) arrives for a meeting with Senate Budget Committee Democrats in the Mansfield Room at the U.S. Capitol building on June 16, 2021 in Washington, DC. The Majority Leader and Democrats on the Senate Budget Committee are meeting to discuss how to move forward with the Biden Administrations budget proposal. Photo: Samuel Corum / Getty Images

A group of 10 Democratic and 10 Republican senators (the "G20") tasked with negotiating an infrastructure deal with the White House has released a statement in support of a $1.2 trillion framework.

Why it matters: Details regarding the plan have not yet been released, but getting 10 Republicans on board means the bill could get the necessary 60 votes to pass.

DOJ drops criminal probe, civil lawsuit against John Bolton over Trump book

Photo: Jabin Botsford/The Washington Post via Getty Images)

The Justice Department has closed its criminal investigation into whether President Trump's former national security adviser John Bolton disclosed classified information with his tell-all memoir, “The Room Where it Happened," according to a source with direct knowledge.

Why it matters: The move comes a year after the Trump administration tried to silence Bolton by suing him in federal court, claiming he breached his contract by failing to complete a pre-publication review for classified information. Prosecutors indicated they had reached a settlement with Bolton to drop the lawsuit in a filing on Wednesday.

Fed may raise rates sooner, as inflation is higher than expected

Feb chair Jerome Powell. Photo: Susan Walsh/Getty Images

The Federal Reserve kept rates unchanged at its latest policy meeting, but a shift in sentiment emerged as to how soon it should begin raising rates.

Why it matters: The Fed's rock-bottom rates policy and monthly asset purchases helped the U.S. markets avoid a meltdown during the COVID-19 crisis last year. But as the economy recovers, a chorus is growing for the Fed to at least consider a timeline for pulling back its support before things get overheated.