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Publishers have been pushing for access to Google user data insights. Photo: AP file

Google is opening up its ad serving technology to help publishers glean better insights about their business data. The "Insights Engine Project," a long-term, large-scale investment by Google, will help publishers export and analyze aggregate demographics, like gender and age, the same way publishers can access aggregate data on TV.

Why it matters: It's the first time Google is giving publishers aggregate insights about their audience off of their own platforms — something publishers have been hoping to access for years.

The initiative will allow publishers to do two big things off the bat using DFP (DoubleClick for Publishers), or Google's ad serving technology:

  1. Integrate their data from Google's advertising or publishing platforms into a secure enterprise cloud called BigQuery. (It doesn't require publishers to share additional data with Google, just use a new enterprise software to make their data more digestible).
  2. Integrate their data with a new Data Studio, where publishers can download new "insight cards" (picture below) to make smarter decisions about their data.

Jonathan Bellack, Google's Director of Product Management, told reporters: "This is a test of sharing things. It's not us asking them to do anything new ... It''s a way we can help publishers learn new things and take action to help them do their business better."

The new “insight cards."Google

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Cuomo advisers reportedly altered July COVID-19 nursing homes report

New York Gov. Andrew Cuomo. Photo: Seth Wenig/AFP via Getty Images

New York Gov. Andrew Cuomo's advisers successfully pushed state health officials to exclude certain data on the number of COVID-19 nursing home deaths from a July report, the Wall Street Journal reported late Thursday.

Why it matters: The changes resulted in a "significant undercount of the death toll attributed to the state’s most vulnerable population," the WSJ wrote.

Ro Khanna wary of Biden approach on Middle East

Rep. Ro Khanna. Photo: Cody Glenn/Sportsfile for Web Summit via Getty Images

An outspoken progressive Democrat is wary of President Biden’s approach to the Middle East, arguing it’s like “conceding defeat of the aspiration” to win a Nobel Peace Prize.

Why it matters: A number of members of Biden’s own party dislike his Middle East strategy, as his administration signals the region is no longer the priority it was for President Obama and his predecessors.

Democrats eye reconciliation for immigration

Photo: Chip Somodevilla/Getty Images

Comprehensive immigration reform is a pipe dream, but some Senate Democrats are hoping to tie key immigration provisions to the next big reconciliation push.

Why it matters: Immigration is one of the most controversial and partisan issues in U.S. politics, which is why the budget reconciliation process — which allows for bills to pass the Senate with a simple majority rather than the usual 60 votes — is so attractive.