The move is part of a greater effort by Google to support publishers' subscription revenue efforts. Photo: AP file

Google is letting publishers use data and machine learning insights from DoubleClick, their ad-serving platform, to know if they should serve their audiences an advertisers' ad or an ad asking the user if they want to buy a subscription with that publisher. The move comes on the heels of the announcement Google made earlier in the week that it will do away with a longtime policy that hindered publishers' subscription revenue. Why it matters: Both announcements are a part of a greater effort by Google to support publishers' subscription revenue efforts, as Google and rival Facebook take the majority of digital ad revenue — forcing most publishers to pivot their revenue strategies to subscriptions.What's in it for Google: It will help them build and maintain working relationships with valuable publishers. In a conversation with reporters at Google's Publishing Partner Leadership Summit in Chicago, Google's Chief Business Officer Philipp Schindler said Google is not trying to make money off of the effort. "We are not trying to create new business model here," he said. We're trying to figure out how this is added value. We just need to cover our costs." Google says publishers have been vocal about wanting to leverage Google data and insights to elevate their subscription efforts. "I've personally talked to the CEOs of all major publishing houses and their feedback has been consistent ... please help us with subscriptions," Schindler told reporters.

Go deeper

Americans reflect on Independence Day amid racism reckoning

A Black Lives Matter banner and a United States flag on the facade of the U.S. embassy building in Seoul, South Korea. Photo: Simon Shin/SOPA Images/LightRocket via Getty Images

America's leaders are rethinking how they view Independence Day, as the country reckons with the historic, unequal treatment of people of color during a pandemic which has disproportionately affected nonwhite Americans.

Why it matters: The country’s legacy of racism has come into sharp focus in the weeks of protests following the death of George Floyd while in Minneapolis police custody. From Confederate statues to Mount Rushmore, Americans are reexamining the symbols and traditions they elevate and the history behind them.

Updated 3 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 2 p.m. ET: 10,945,600 — Total deaths: 523,035 — Total recoveries — 5,797,206Map.
  2. U.S.: Total confirmed cases as of 2 p.m. ET: 2,767,669 — Total deaths: 128,951 — Total recoveries: 781,970 — Total tested: 33,462,181Map.
  3. Public health: The states where face coverings are mandatory Fauci says it has been a "very disturbing week" for the spread of the coronavirus in the U.S.
  4. Economy: The economy may recover just quickly enough to kill political interest in more stimulus.
  5. States: Florida reports more than 10,000 new coronavirus cases, and its most-infected county issues curfew.
5 hours ago - Sports

Washington Redskins to review team name amid public pressure

Photo: Patrick McDermott/Getty Images

The Washington Redskins have announced they will be conducting a review of the team's name after mounting pressure from the public and corporate sponsors.

Why it matters: This review is the first formal step the Redskins are taking since the debate surrounding the name first began. It comes after weeks of discussions between the team and the NFL, the team said.