- Sara Fischer
- Jan 25
Google blocked 1.7 billion fake ads in 2016
According to their 2016 Bad Ads report released Wednesday, most were consumer-related hoaxes. By the numbers:
- 68M ads for pharmaceuticals (Up 137% from 2015)
- 80M ads for deceiving and shocking users
- 5M ads for payday loans
- 112M trick-to-click ads containing malware (Up 600% from 2015)
- 1,300 accounts disabled for 'tabloid cloaking' or pretending to be real news
They also targeted fake news publishers: Google reviewed 550 sites in November and December that they thought pushed deceptive content, including mimicking news organizations to look authoritative and real. 340 were punished, and 200 permanently banned.
What they were looking for: Accounts peddling content and products related to weight-loss scams, unwanted software or contained malware, and counterfeit goods.