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Google begins appeal of mega EU antitrust fine

AP

Google is beginning to appeal the massive $2.7 billion European Union fine it was hit with earlier this summer for abusing its search practices. In a form filed with the SEC, the tech giant says its parent company Alphabet, "will review the formal decision, but expects that it will accrue the fine in the second quarter of 2017."

In response to the fine in June, Google said it thinks the EU undervalues Google's shopping and search experience for consumers, arguing that its success doesn't mean it favors itself — "it's the result of hard work and constant innovation."