Feb 13, 2018

Google unveils interactive email experience

Photo by Jaap Arriens/NurPhoto via Getty Images

Google is testing a new kind of email experience that would allow for more interactive messages.

What it does: The new spec, "AMP for Email," harnesses the power of Accelerated Mobile Pages (AMP), Google's effort to make web pages easier to view on mobile devices. It will allow users to do things like:

  • RSVP to an event
  • Schedule an appointment
  • Fill out a questionnaire
  • View new flight information

...all within a continually updating and contained email experience.

Our thought bubble: From Axios' Ina Fried, "It sounds like a great idea. But it also raises issues in terms of compatibility (could force people to Google's site since most email software isn’t designed for email to change) as well as our expectation that an email is a preservable record."

Why it matters: The update, coupled with news that Google will also be rolling out a Snapchat-like Stories feature for AMP, signals a broader push into AMP-focused software development. Look for more announcements today and tomorrow as Google kicks off its AMP Conf 2018 in Amsterdam.

Update: Google provided the following statements to Axios.

  • On compatibility: AMP for Email is an open spec, so other email clients are welcome to use it as they see fit. Today’s news simply highlighted how the spec could work with Gmail, exemplified by early-stage integrations from Pinterest, Booking.com and Doodle on our blog here and developer-focused blog here. In addition, senders can send a single email that renders as AMP in clients that support it and fall back to HTML (classic email) in clients that don’t.
  • On preservability: Users can always choose to look at the static (ie HTML version) of the message in order to see the explicit history. This HTML version will also be searchable.

Go deeper

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Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 12 p.m. ET: 5,974,938— Total deaths: 365,976 — Total recoveries — 2,522,819Map.
  2. U.S.: Total confirmed cases as of 12 p.m. ET: 1,750,203 — Total deaths: 102,906 — Total recoveries: 406,446 — Total tested: 16,099,515Map.
  3. Economy: What U.S. workplaces may look like next — George Floyd's killing and economic calamity are both part of America's unfinished business — The future of mobility in the post-pandemic world.
  4. States: New York City will reopen June 8, Cuomo says.
  5. Supreme Court: Chief Justice Roberts sides with liberals in denying challenge to California's pandemic worship rules.
  6. 2020: North Carolina asks RNC if convention will honor Trump's wish for no masks or social distancing.

Gov. Tim Walz to mobilize Minnesota's full National Guard

Photo: Steel Brooks/Anadolu Agency via Getty Images

Minnesota Gov. Tim Walz announced on Saturday he is activating the full National Guard to respond to street violence in Minneapolis that broke out during protests of a police encounter that left a black man, George Floyd, dead.

Why it matters: This is the first time the state has activated the full National Guard since World War II. The Minnesota National Guard tweeted, "We are "all-in" to restore order and maintain and keep the peace in Minnesota." There are already around 700 National Guard troops in the city, and the order could bring another 1,000, The Star Tribune writes.

Go deeper...The aftermath of George Floyd's death: Everything you need to know

Updated 41 mins ago - Science

Live updates: SpaceX attempts to launch NASA astronauts Saturday

SpaceX's Falcon 9 rocket on the launch pad. Photo: NASA/Joel Kowsky

At 3:22 p.m. ET today, SpaceX is expected to launch NASA astronauts Bob Behnken and Doug Hurley to the International Space Station for the first time.

Why it matters: The liftoff — should it go off without a hitch — will be the first time a private company has launched people to orbit. It will also bring crewed launches back to the U.S. for the first time in nine years, since the end of the space shuttle program.

Follow along below for live updates throughout the day...