Google is testing a new kind of email experience that would allow for more interactive messages.
What it does: The new spec, "AMP for Email," harnesses the power of Accelerated Mobile Pages (AMP), Google's effort to make web pages easier to view on mobile devices. It will allow users to do things like:
- RSVP to an event
- Schedule an appointment
- Fill out a questionnaire
- View new flight information
...all within a continually updating and contained email experience.