Google is bringing "Analytics Intelligence" (its marketing analytics machine-learning tool) to users on desktop and within its Analytics mobile app. They're also launching an "ask a question" feature that gives users the option to speak their questions.

Analytics Intelligence will also surface new metrics that can show spikes in key areas, like revenue or session duration, and help users optimize their marketing campaigns in response to those changes.

Why it matters: Google is hoping the new features will make it easier to answer marketers' questions about their ad campaigns in real time, which will drive further engagement with their Google Analytics platform and app. After the addition of Analytics Intelligence, Google says use of Analytics mobile app increased 55% in a year. They also hope the tool will make it easier for marketeers to understand more complicated analytics insights around some of the machine learning technologies available on its platform, like automated insights and smart lists.

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2020 election strategy: Hire all the lawyers

Illustration: Eniola Odetunde/Axios

The coronavirus has sent overall U.S. unemployment into the double digits — but it's a sort of full-employment act for election law attorneys.

The big picture: The prospect of extended court fights over COVID-19-related voting changes, an absentee ballot avalanche, foreign interference and contested presidential results has prompted a hire-all-the-lawyers binge by candidates and campaigns — not just in swing states but around the country.

Right-wing media defanged by dissolving anti-Biden storylines

Data: NewsWhip; Chart: Naema Ahmed/Axios

The three biggest anti-Joe Biden storylines in right-wing media over the last year have either fizzled or are getting less online traction than they used to, according to data from NewsWhip provided exclusively to Axios.

Why it matters: This dynamic has rendered a formidable media ecosystem less effective in boosting President Trump as we move into the heart of the 2020 campaign.

A coronavirus alarm bell is going off in the Midwest

Data: The COVID Tracking Project; Note: Positive rate shown is the 7-day average from June 1 to Aug. 6, 2020; Cartogram: Andrew Witherspoon/Axios

A cluster of states in the Midwest are seeing more of their coronavirus tests coming back positive — potentially an early indicator of a growing outbreak.

The state of play: A high positive rate means that a higher share of those getting tested are sick. That could be because there are more sick people, or because a state isn't doing enough testing.