Trump's Make America Great Again Committee dominated Google ad spending. Photo: Mandel Ngan/AFP/Getty Images

The top political spenders on Google's ad platforms since the end of May include President Trump's political committee as well as individual candidates in competitive races, according to data the company released for the first time on Wednesday.

The big picture: New ad transparency initiatives on the part of major web platforms allow the public to see, to varying degrees, how online advertisers are trying to influence their votes.

Top spenders on Google's platforms since the last day of May, which includes the Search tool and YouTube, came from both sides of the aisle, including:

  • Trump's Make America Great Again Committee, which has spent $629,500 on ads.
  • The political group One Nation, which spent $440,300 on ads — at least some of which had conservative messages on immigration.
  • Planned Parenthood Federation of America, which spent $341,600.

Individual candidates have poured money into the platforms as well.

  • Florida Gov. Rick Scott (R) has spent $324,300 since May 31 on ads for his Senate campaign.
  • Rep. Beto O'Rourke (D), who is challenging Sen. Ted Cruz (R) in Texas, has spent $266,000.

Top keywords — or the terms advertisers can use to reach an audience — included "ACLU," "Diane Black" (the Republican member of Congress who ran for governor in Tennessee), and "Ron DeSantis," the lawmaker running for the Republican nomination to replace Scott as Florida's governor.

Google’s tallies include ads featuring candidates for federal office or incumbents, but not issue ads that talk about a contentious debate.

Go deeper: Google releases political ad directory

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3 dead and thousands evacuated as Northern California fires explode

A building at the Meadowood Napa Valley luxury resort burns after the Glass Fire moved through the area on September 28, 2020 in St. Helena, California. Photo: by Justin Sullivan/Getty Images

Three people have died in a wildfire in Northern California and tens of thousands were evacuated across the state, as firefighters contended with strong winds and dry conditions that saw blazes explode across the state on Monday.

Driving the news: Shasta County Sheriff Eric Magrini confirmed the deaths occurred as the Zogg Fire spread across 15,000 acres, forcing the evacuation of 1,200 people. More than for 5o,000 people, per AP.

Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 9 p.m. ET: 33,273,720 — Total deaths: 1,000,555 — Total recoveries: 23,056,480Map.
  2. U.S.: Total confirmed cases as of 9 p.m. ET: 7,147,241 — Total deaths: 205,031 — Total recoveries: 2,794,608 — Total tests: 102,342,416Map.
  3. Business: Companies are still holding back earnings guidance.
  4. Health: Trump announces plan to distribute 150 million rapid tests —The childless vaccine.
  5. Media: Fauci: Some of what Fox News reports about COVID-19 is "outlandish"
  6. States: Cuomo extends New York moratorium on evictions until 2021.
  7. World: More than 1 million people have now died from coronavirus — India the second country after U.S. to hit 6 million cases.
Dave Lawler, author of World
2 hours ago - World

Global coronavirus death toll crosses 1 million

Data: Our World in Data; Chart: Sara Wise/Axios

The global toll of confirmed deaths from COVID-19 crossed 1 million on Monday, according to data from Johns Hopkins.

By the numbers: More than half of those deaths have come in four countries: the U.S. (204,762), Brazil (141,741), India (95,542) and Mexico (76,430). The true global death toll is likely far higher.