Worldwide shipments of tablets in the first quarter of 2017 totaled an estimated 36.2 million units, a 8.5% year-over-year decline, according to IDC. This is the tenth straight quarter the market has shrunk.
Apple's decline: The iPad maker is still the top tablet company, but it saw its numbers decline for the13th consecutive quarter. Samsung remains in second place, with Huawei, Amazon, and Lenovo following.
Bigger picture: While enthusiasm for tablets took off the first few years after Apple introduced the iPad in 2010, it's since faded. IDC attributes this to both an increasing dependence on smartphones—whose screens have gotten larger in the last couple of years—and a lack of interest from consumers to buy newer devices. And within the tablet category, IDC is seeing an increased preference for detachable tablets (keyboard can be taken off) over slate tablets (without any keyboards).