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Photo: Carmen Mandato/Getty Images

Georgia fans are buying championship gear at a historic rate. 41 years of waiting will do that to you.

Driving the news: Fanatics says it sold more Georgia championship merchandise in the first 24 hours after the Bulldogs' victory than the previous best-selling school (2021 Alabama) sold in the first 30 days.

Top-sellers:

The big picture: "Merchandise sales are just one of the many ways the Bulldogs will capitalize on this national title," notes Sportico's Eben Novy-Williams (subscription).

  • "High-profile victories generally produce short-term increases in sponsorship and licensing revenue, and larger impacts in the form of donations, future ticket sales and future recruiting."
  • Georgia already generates more football revenue than almost any other school ($134.4 million in Fiscal 2020). Naturally, it also ranks near the top in spending ($48.5 million budget).

Go deeper: Georgia's unmatched recruiting spending (USA Today)

Go deeper

Kendall Baker, author of Sports
Updated Jan 11, 2022 - Sports

Georgia beats Alabama to win first national title in 41 years

Stetson Bennett (left, with cigar) got his storybook ending. Photo: Kevin C. Cox/Getty Images

At long last, Dawg Nation's 41-year wait is over.

Driving the news: Georgia finally slayed the dragon Monday night in Indianapolis, beating an Alabama team it had lost to seven straight times to win its first national championship since 1981.

29 mins ago - Health

Student's death renews calls for schools to stock opioid overdose drug

Photo: Amy Davis/Baltimore Sun/Tribune News Service via Getty Images

A Connecticut student's death has renewed calls for schools to stock and administer naloxone, a drug that can quickly reverse the effects of an opioid overdose.

Why it matters: U.S. drug overdose fatalities reached six figures in a 12-month period for the first time in November, and synthetic or natural opioids were the cause of a majority of the overdoses.

30 mins ago - Sports

Olympians avoiding COVID at all costs ahead of Beijing Games

Illustration: Annelise Capossela/Axios

10 days out from the Olympics, athletes around the world are battening down the hatches in hopes of making it to Beijing COVID-free.

Why it matters: The Beijing bubble — a closed-loop system meant to shut off the outside world entirely — is the strictest ever created for a global sporting event.