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New data from Nielsen shows that adults ages 35-49 spent more minutes per week on social media than millennials.

Data: Nielsen 2016 Social Media Report

Other key takeaways:

  • Overall, social media consumption is up nearly 40% amongst all U.S. adults
  • Adults 50+ spend dramatically less time on social media than younger generations, but that their percentage of consumption is up 64% from the year prior.
  • Social media amongst African-Americans is up the 54% percentage points from last year, and 34% amongst Hispanics.

Why it matters: From a political perspective, Trump's social media communication strategy aligns with these trends. In an interview with Axios, the President-elect said he would continue to use his social media accounts to bring his message directly to the people, instead of leaning on press conferences and traditional outlets, which he calls "dishonest" and says don't accurately convey his message.

Go deeper

13 hours ago - World

Maximum pressure campaign escalates with Fakhrizadeh killing

Photo: Fars News Agency via AP

The assassination of Mohsen Fakhrizadeh, the architect of Iran’s military nuclear program, is a new height in the maximum pressure campaign led by the Trump administration and the Netanyahu government against Iran.

Why it matters: It exceeds the capture of the Iranian nuclear archives by the Mossad, and the sabotage in the advanced centrifuge facility in Natanz.

Scoop: Biden weighs retired General Lloyd Austin for Pentagon chief

Lloyd Austin testifying before Congress in 2015. Photo: Chip Somodevilla/Getty Images

Joe Biden is considering retired four-star General Lloyd Austin as his nominee for defense secretary, adding him to a shortlist that includes Jeh Johnson, Tammy Duckworth and Michele Flournoy, two sources with direct knowledge of the decision-making tell Axios.

Why it matters: A nominee for Pentagon chief was noticeably absent when the president-elect rolled out his national security team Tuesday. Flournoy had been widely seen as the likely pick, but Axios is told other factors — race, experience, Biden's comfort level — have come into play.

Updated 15 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Health: WHO: AstraZeneca vaccine must be evaluated on "more than a press release."
  2. Politics: Supreme Court backs religious groups on New York COVID restrictions.
  3. World: Thailand, Philippines sign deal with AstraZeneca for vaccine.
  4. Economy: Safety nets to disappear in December Black Friday shopping across the U.S., in photosAmazon hires 1,400 workers a day throughout pandemic.
  5. Education: National standardized tests delayed until 2022.