Sign up for our daily briefing
Make your busy days simpler with Axios AM/PM. Catch up on what's new and why it matters in just 5 minutes.
Stay on top of the latest market trends
Subscribe to Axios Markets for the latest market trends and economic insights. Sign up for free.
Sports news worthy of your time
Binge on the stats and stories that drive the sports world with Axios Sports. Sign up for free.
Tech news worthy of your time
Get our smart take on technology from the Valley and D.C. with Axios Login. Sign up for free.
Get the inside stories
Get an insider's guide to the new White House with Axios Sneak Peek. Sign up for free.
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Catch up on coronavirus stories and special reports, curated by Mike Allen everyday
Want a daily digest of the top Denver news?
Get a daily digest of the most important stories affecting your hometown with Axios Denver
Want a daily digest of the top Des Moines news?
Get a daily digest of the most important stories affecting your hometown with Axios Des Moines
Want a daily digest of the top Twin Cities news?
Get a daily digest of the most important stories affecting your hometown with Axios Twin Cities
Want a daily digest of the top Tampa Bay news?
Get a daily digest of the most important stories affecting your hometown with Axios Tampa Bay
Want a daily digest of the top Charlotte news?
Get a daily digest of the most important stories affecting your hometown with Axios Charlotte
Photo: Walmart
Gateway is making a return, of sorts, to the PC market. The once iconic brand is being used on a new line of computers and tablets that went on sale this week at Walmart.
Between the lines: While Acer owns the name, after buying the computer maker in 2007, another company has licensed the brand for the new computers. An entity known as GPU Company will handle product management, marketing, sales and customer support for the devices.
Details: There will be eight PC models, ranging from $199 to $1,149 and featuring processors from both Intel and AMD, as well as two tablets and a 2-in-1 tablet/laptop combo model.
The big picture: There's some precedent for selling new tech under old brands. Today, a startup sells a small Android phone under the Palm name, while Nokia-branded Android phones are sold by another startup, which licenses the name from the network equipment vendor.
Flashback: Gateway (originally Gateway 2000) was one of the original direct sellers of PCs. Best known for its cow-spot logo, it was also a pioneer in retail with its Gateway Country stores, the last of which closed in 2004.