AP/Alex Brandon

Two social media influencers reached a settlement with the Federal Trade Commission, which claimed they endorsed a website without telling their fans they also owned the company.

Why it matters: This was the FTC's first action taken against individual social media influencers. That's a big deal in a world where popular social media users are increasingly taking money from brands to advertise products to their followers. Today the FTC released an updated version of their endorsement guide, warning individuals to disclose their business interests when sharing paid posts on Instagram, Snapchat and other platforms.

What happened: Trevor "TmarTn" Martin and Thomas "Syndicate" Cassell are President and Vice President of CSGO Lotto, Inc., a site where players of "Counter-Strike: Global Offensive" can trade, buy, and sell virtual "skins" used in the game. Martin and Cassell posted videos of themselves using the website and encouraging others to do the same. They also paid other influencers $2,500 and $55,000 to promote their website.

The settlement bans Martin and Cassell and their company from treating professional endorsers like average consumers talking about the product, and requires disclosure of any compensation provided to people endorsing their product. An FTC spokesman told Axios that violations of this could result in civil penalties of over $40,000 per violation, per day.

Go deeper

Trump tightens screws on ByteDance to sell Tiktok

Illustration: Aïda Amer/Axios

President Trump added more pressure Friday night on China-based TikTok parent ByteDance to exit the U.S., ordering it to divest all assets related to the U.S. operation of TikTok within 90 days.

Between the lines: The order means ByteDance must be wholly disentangled from TikTok in the U.S. by November. Trump had previously ordered TikTok banned if ByteDance hadn't struck a deal within 45 days. The new order likely means ByteDance has just another 45 days after that to fully close the deal, one White House source told Axios.

Updated 7 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 9:30 p.m. ET: 21,056,850 — Total deaths: 762,293— Total recoveries: 13,100,902Map.
  2. U.S.: Total confirmed cases as of 9:30 p.m ET: 5,306,215 — Total deaths: 168,334 — Total recoveries: 1,796,309 — Total tests: 65,676,624Map.
  3. Health: CDC: Survivors of COVID-19 have up to three months of immunity Fauci believes normalcy will return by "the end of 2021" with vaccine — The pandemic's toll on mental health — FDA releases first-ever list of medical supplies in shortage.
  4. States: California passes 600,000 confirmed coronavirus cases.
  5. Cities: Coronavirus pandemic dims NYC's annual 9/11 Tribute in Light.
  6. Business: How small businesses got stiffed — Unemployment starts moving in the right direction.
  7. Politics: Biden signals fall strategy with new ads.

Harris: "Women are going to be a priority" in Biden administration

Sen. Kamala Harris at an event in Wilmington, Del. Photo: Drew Angerer/Getty Images

In her first sit-down interview since being named Joe Biden's running mate, Sen. Kamala Harris talked about what she'll do to fight for women if elected VP, and how the Democrats are thinking about voter turnout strategies ahead of November.

What they're saying: "In a Biden-Harris administration women are going to be a priority, understanding that women have many priorities and all of them must be acknowledged," Harris told The 19th*'s Errin Haines-Whack.