A newly-formed coalition called Americans for Free Trade — comprised of thousands of businesses, farmers, manufacturers and other stakeholders — has launched a multi-million dollar campaign focused on amplifying the voices of Americans harmed by President Trump's trade war.

The big picture: "Tariffs Hurt the Heartland" will bring together leading trade organizations including the National Retail Federation, the American Petroleum Institute and others in the largest unified effort against tariffs to date. In addition to media buys, grassroots outreach and a “war room” that will fact check and respond to tariff announcements, the campaign will feature a geographically searchable map on its website that pinpoints stories of tariff pain.