Illustration: Axios Visuals

Despite the continued growth of subscription video services like Netflix and Hulu, free ad-supported video services are making fresh headlines.

Why it matters: Free, ad-supported video gives companies the ad inventory to sell digital TV ads, which are seen as a lucrative opportunity for whichever publisher can really master the technology.

Driving the news: Several video giants announced at NewFront presentations this week that they would be introducing more ad-supported free video options.

  • Walmart's video streaming service Vudu introduced a lineup of free, ad-supported original streaming content at its first-ever NewFront presentation last week.
  • YouTube announced at its "Brandcast" event last week that it's making all of its original content available for free and supported by advertising.

Between the lines: Altice USA, a regional cable provider, announced it was buying over-the-top business news channel Cheddar for $200 million last week. The company's co-president & CFO Charles Stewart tells me the acquisition isn't a streaming play, but an opportunity to bolster its news and ads businesses, since advertising is the company's fastest-growing revenue segment.

By the numbers: Advertisers expect to spend an estimated $18 million on digital video advertising in 2019, with $9.3 million allocated to original content, according to new research from the Interactive Advertising Bureau.

  • Yes, but: Digital video advertising, while growing quickly, is still a tiny portion of the advertising pie in comparison to television.

Go deeper: Free apps are driving adoption of digital TV ads

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Justice Department sues Google over alleged search monopoly

Illustration: Lazaro Gamio/Axios

The Justice Department and 11 states Tuesday filed an antitrust lawsuit against Google, accusing the company of using anticompetitive tactics to illegally monopolize the online search and search advertising markets.

Why it matters: The long-awaited suit is Washington's first major blow against the tech giants that many on both the right and left argue have grown too large and powerful. Still, this is just step one in what could be a lengthy and messy court battle.

Updated 1 hour ago - Politics & Policy

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Politics: Americans feel Trump's sickness makes him harder to trustFlorida breaks record for in-person early voting.
  2. Health: The next wave is gaining steam.
  3. Education: Schools haven't become hotspots.
  4. World: Ireland moving back into lockdown — Argentina becomes 5th country to report 5 million infections.

In photos: Florida breaks record for in-person early voting

Voters wait in line at John F. Kennedy Public Library in Hialeah, Florida on Oct. 19. Photo: Eva Marie Uzcategui/AFP via Getty Images

More Floridians cast early ballots for the 2020 election on Monday than in the first day of in-person early voting in 2016, shattering the previous record by over 50,000 votes, Politico reports.

The big picture: Voters have already cast over 31 million ballots in early voting states as of Tuesday, per the U.S. Elections Project database by Michael McDonald, an elections expert at the University of Florida.