May 7, 2019

Free TV makes a comeback

Illustration: Axios Visuals

Despite the continued growth of subscription video services like Netflix and Hulu, free ad-supported video services are making fresh headlines.

Why it matters: Free, ad-supported video gives companies the ad inventory to sell digital TV ads, which are seen as a lucrative opportunity for whichever publisher can really master the technology.

Driving the news: Several video giants announced at NewFront presentations this week that they would be introducing more ad-supported free video options.

  • Walmart's video streaming service Vudu introduced a lineup of free, ad-supported original streaming content at its first-ever NewFront presentation last week.
  • YouTube announced at its "Brandcast" event last week that it's making all of its original content available for free and supported by advertising.

Between the lines: Altice USA, a regional cable provider, announced it was buying over-the-top business news channel Cheddar for $200 million last week. The company's co-president & CFO Charles Stewart tells me the acquisition isn't a streaming play, but an opportunity to bolster its news and ads businesses, since advertising is the company's fastest-growing revenue segment.

By the numbers: Advertisers expect to spend an estimated $18 million on digital video advertising in 2019, with $9.3 million allocated to original content, according to new research from the Interactive Advertising Bureau.

  • Yes, but: Digital video advertising, while growing quickly, is still a tiny portion of the advertising pie in comparison to television.

Go deeper: Free apps are driving adoption of digital TV ads

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Top Trump ally sounds 2020 election alarm over coronavirus response

Photo: Jim Watson/AFP via Getty Images

There is growing concern among top conservative leaders that the Trump administration isn't addressing the long-term economic impact of the coronavirus, several sources tell Axios. One top adviser said if the recovery is bungled it could cost President Trump the election.

What we're hearing: "The next 4-8 weeks is really going to decide whether Trump gets reelected," Stephen Moore, Trump's former nominee for the Federal Reserve board, told Axios. If the administration mishandles its economic recovery efforts, he said, Trump is "in big trouble."

Coronavirus dashboard

Illustration: Aïda Amer/Axios

  1. Global: Total confirmed cases as of 10 p.m. ET: 1,600,427 — Total deaths: 95,506 — Total recoveries: 354,006Map.
  2. U.S.: Total confirmed cases as of 10 p.m. ET: 465,329 — Total deaths: 16,513 — Total recoveries: 25,410Map.
  3. Public health latest: U.S. has expelled thousands of migrants under a CDC public health orderDr. Anthony Fauci said social distancing could reduce the U.S. death toll to 60,000.
  4. Business latest: The Fed will lend up to $2.3 trillion for businesses, state and city governments — After another 6.6 million jobless claims, here's how to understand the scale of American job decimation.
  5. 2020 latest: Top conservative leaders are concerned the Trump administration isn't addressing the virus' long-term economic impact.
  6. States latest: FEMA has asked governors to decide if they want testing sites to be under state or federal control.
  7. World latest: Lockdowns have led to a decline in murders in some of the world's most violent countries — Boris Johnson is moved out of the ICU but remains in hospital with coronavirus.
  8. In Congress: Senate in stalemate over additional funding for small business relief program.
  9. 1 SNL thing: "Saturday Night Live" will return this weekend in a remotely produced episode.
  10. What should I do? Hydroxychloroquine questions answeredPets, moving and personal healthAnswers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk.
  11. Other resources: CDC on how to avoid the virus, what to do if you get it.

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Federal court temporarily blocks coronavirus order against some abortions

Gov. Greg Abbott. Photo: Tom Fox-Pool/Getty Images

A federal judge ruled Thursday that clinics in Texas can immediately offer medication abortions — a pregnancy termination method administered by pill — and can also provide the procedure to patients nearing the state's time limits for abortions.

Driving the news: The decision comes after federal appeals court ruled 2-1 on Tuesday in favor of an executive order by Republican Gov. Greg Abbott that prohibits abortions during the coronavirus outbreak.

Go deeperArrowUpdated 5 hours ago - Politics & Policy